tag:blogger.com,1999:blog-13636766666971747122024-03-05T05:05:49.637-08:00 Josh's Media BlogLatymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.comBlogger92125tag:blogger.com,1999:blog-1363676666697174712.post-61723549562619243792014-12-31T07:08:00.002-08:002015-03-23T06:12:44.717-07:00[Q1] In What Ways Do Your Media Products Use, Develop Or Challenge Forms And Conventions Of Real Media Products?<div class="separator" style="clear: both; text-align: left;">
My three media products from this project use, develop and challenge the forms and conventions of real media products in a number of ways. All three platforms use very different methods of communicating information to the audience, much like the professional examples used to influence this project, and so I will analyse each product individually, using references to the other platforms where necessary.</div>
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MUSIC VIDEO<br />
<i><span style="color: #999999;">REPRESENTATION</span></i><br />
- Neither artist is more prominent than the other, regardless of race or sex. We chose to represent the characters as equal in order to appeal to a wider audience, as none of these factors affect status in today's society. Conventions are challenged by the fact that usually there is a clear lead figure in a band and we don't have one, however we felt we were building on the idea of having a lead figure in the first place, which in turn is the development in the way artists are represented.<br />
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<span style="color: #999999; font-size: small;"><i>As you can see, both artists get the same</i></span></div>
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<span style="color: #999999; font-size: small;"><i> amount of screen time as each other.</i></span></div>
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- Neither artists is dressed to look sexualised and are both seen to have emotionless and neutral personalities, opposing how in certain circumstances male and female bodies are sexualised in music videos to attract certain audiences, either in the way they dress or perform.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqAuJaoq4dvyajvN5tJZRgGW8YSRtxaJ0afcviaVXFMrCEcjk2mkMmIGgtRdz0qbYLLmJWXWIqm4gK2oWqjzUJmB9z3ifgchcacXhhBZ4XktTMJoO6CUdL4SMGYROQuHdRIlwszxKmmqcw/s1600/JOSH.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqAuJaoq4dvyajvN5tJZRgGW8YSRtxaJ0afcviaVXFMrCEcjk2mkMmIGgtRdz0qbYLLmJWXWIqm4gK2oWqjzUJmB9z3ifgchcacXhhBZ4XktTMJoO6CUdL4SMGYROQuHdRIlwszxKmmqcw/s1600/JOSH.JPG" height="320" width="168" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDjNZJS1gveuZglsUOKJo2qOsUYd1eUxTA3YrBCKq12fKF1elSg-l8DyJZEO06D3RP0r3JMp3NeqGJLv6RCDr2BcdVdwlHGAhJq2OfLsGyD2CncmJ4-XIwL_cTIBwpzhd-6-Eu_ykmUkpM/s1600/VIV.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDjNZJS1gveuZglsUOKJo2qOsUYd1eUxTA3YrBCKq12fKF1elSg-l8DyJZEO06D3RP0r3JMp3NeqGJLv6RCDr2BcdVdwlHGAhJq2OfLsGyD2CncmJ4-XIwL_cTIBwpzhd-6-Eu_ykmUkpM/s1600/VIV.JPG" height="320" width="187" /></a></div>
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<i><span style="color: #999999;">Both artists are fully covered and dressed stylishly. </span></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBWcQIrdyDmPUGOO9fJVLIzkkT9Q6cN6NfbU4fO6dhA5hBLbtdao0-MIQsmxTaVMT9a7safOTxMT3PuNZNzDTOFu3lgv8NIBPjewAHdCasO4r_J6NhDmKeteLcqo6IrDc3LJWURCsRh7lz/s1600/Both.gif" imageanchor="1"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBWcQIrdyDmPUGOO9fJVLIzkkT9Q6cN6NfbU4fO6dhA5hBLbtdao0-MIQsmxTaVMT9a7safOTxMT3PuNZNzDTOFu3lgv8NIBPjewAHdCasO4r_J6NhDmKeteLcqo6IrDc3LJWURCsRh7lz/s1600/Both.gif" height="200" width="320" /></a></div>
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<i style="font-size: 13px;"><span style="color: #999999; font-size: small;">Almost exactly the same framing for each artist, from<br />the same angle and for the same period of time</span></i></div>
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<i><span style="color: #999999;">GENRE CHARACTERISTICS</span></i><br />
During the research and planning stages of the project we looked <span style="color: black;">to Andrew Goodwin's</span> theory for music videos. Goodwin states that music videos demonstrate characteristics typical of their genre. By following genre conventions, the audience will be able to recognise and relate to the video, meaning they will enjoy watching it more.<br />
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Influenced by artists such as AlunaGeorge, FKA Twigs, Banks and Gold Panda, we looked at the common conventions in their videos and decided on whether or not to conform to them.<br />
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<iframe allowfullscreen="" height="600px" mozallowfullscreen="" msallowfullscreen="" oallowfullscreen="" scrolling="no" src="https://www.examtime.com/en-US/p/1873183-Group-5---Genre-Characteristics-mind_maps?frame=true" style="border: 1px solid #ccc;" webkitallowfullscreen="" width="100%"></iframe><br />
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<i><span style="color: #999999;">ICONOGRAPHY AND V</span></i><i><span style="color: #999999;">ISUAL HOOKS</span></i><br />
- We used Strauss' Binary opposites theory with the narrative, seen in both the studio and on the VHS footage, to create some aesthetic the audience could appeal to. The black an white contrasting imagery from the studio shots was visually striking and stylistically appealing to viewers.<br />
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<i><span style="color: #999999; font-size: small;">There is a contrast between the crisp </span></i></div>
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<i><span style="color: #999999; font-size: small;">HD footage and the grainy VHS footage</span></i><br />
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<i><span style="color: #999999;">Here we see two of the same shots, both </span></i></div>
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<i><span style="color: #999999;">repeated in black and white setups</span></i></div>
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- Strongly influenced by Richard Dyer's media theory involving the construction of a star's image, we created a whole profile for our artists, heavily focusing on their persona, style and characteristics. The group felt it was vital that the artists' image had to be as strong as possible, not only to engage the audience during the video but also so that it made creating a consistent band image easier overall. Influenced by the likes of AlunaGeorge and FKA Twigs, we designed their image around what would appeal to our target audience.<br />
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<i><span style="color: #999999;">FKA Twigs influenced the way in which our </span></i></div>
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<i><span style="color: #999999;">artists dressed and their outlandish fashion senses.</span></i></div>
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<i><span style="color: #999999;">AlunaGeorge helped in strengthening an artist's </span></i></div>
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<span style="color: #999999;"><i>image using a male and female duo. It was also </i><i>coincidence </i></span></div>
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<i><span style="color: #999999;">that they were a white male and black female act.</span></i></div>
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- Goodwin states that 'the demand of the record label will include the need for lots of close-ups of the artist and the artists may develop a visual which recurs across their work'. Taking into account Goodwin's theory, we included a lot of close ups of the artists, and used the artists' style to create an iconic image instantly recognisable as NTLS.<br />
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<i><span style="color: #999999;">Here is a series of close ups of both artists from </span></i></div>
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<i><span style="color: #999999;">the 'Heart Skipped a Beat' music video </span></i></div>
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<i><span style="color: #999999;">INTERTEXTUAL REFERENCING</span></i><br />
Here is a mind map showing how we used intertextual referencing in the video for 'Heart Skipped a Beat'<br />
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<iframe allowfullscreen="" height="600" mozallowfullscreen="" msallowfullscreen="" oallowfullscreen="" scrolling="no" src="https://www.examtime.com/en-US/p/1845332-Intertextual-Referencing-mind_maps?frame=true" style="border-image: none; border: 1px solid rgb(204, 204, 204);" webkitallowfullscreen="" width="100%"></iframe><br />
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<i><span style="color: #999999;">PERFORMANCE AND NARRATIVE</span></i><br />
- Our music video is a combination of both narrative and performance. We decided to have half of the video as narrative, and half as performance in order to make sure that the band image was clearly conveyed, whilst the message of the song was also apparent through the narrative flow. We drew inspiration from 'Just a Touch' by AlunaGeorge<i> </i>in terms of the performance side of our video however, with the narrative scenes we used references such as 'Call Me Out' by JUCE and Blind Faith by Chase & Status.<br />
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<span style="color: #999999;"><i>Scenes from Chase & Status - Blind Faith ft. Liam Bailey (Left) and JUCE - Call You Out (Right)</i></span></div>
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<i><span style="color: #999999;">Scenes from the music video 'Heart Skipped a Beat' by NTLS</span></i></div>
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- Strauss' theory of binary opposites also came into play with how entertaining and engaging the narrative was. We used contrasting emotions of happy and sad; happy when the audience see the couple having fun and sad when the couple break up. We felt that building up the relationship between the two characters and allowing the audience to see their development over the course of the video allowed them to empathise or sympathise when the couple broke up.<br />
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<i><span style="color: #999999;">LYRICS, MUSIC AND VISUALS</span></i><br />
- The idea behind the video itself came from the lyrics of the song when we listened to it, so it was always relevant in our planning of the project. Vivian had the idea to use a duet singing to each other and have VHS footage of the duet from their relationship and the idea developed from there, with lyrics such as 'please don't say we're done when I'm not finished' and <span style="background-color: white;">'<span style="text-align: center;"><span style="font-family: inherit;">The more I see, I understand</span></span></span><br />
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<span style="background-color: white;"><span style="text-align: center;"><span style="font-family: inherit;">But sometimes, I still need you' strengthening the idea of a discussion </span>between<span style="font-family: inherit;"> two ex lovers</span></span>.</span> In learning about Goodwin's theory of how music videos link lyrics and visuals, we took influence from videos such as <span class="watch-title " dir="ltr" id="eow-title" style="border-image: none; border: 0px currentColor; margin: 0px; padding: 0px;" title="Flying Lotus - Never Catch Me ft. Kendrick Lamar"><span style="font-family: inherit; font-size: small;">Flying Lotus - Never Catch Me ft. Kendrick Lamar </span></span>and <span class="watch-title " dir="ltr" id="eow-title" style="border-image: none; border: 0px currentColor; margin: 0px; padding: 0px;" title="Sam Smith - I'm Not The Only One"><span style="font-size: small;"><span style="font-family: inherit;">Sam Smith - I'm Not The Only One as both are videos where the lyrics directly link to the visuals of the </span>video</span></span>.<br />
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- Carol Vernallis' theory into how the beat and rhythm of a song is used in relation to the visuals was also useful in the way we shot our studio footage. Examples such as the turning of the head to the beat or blinking in time with the music was part of our choreography for the video. We were also inspired by Hotchip - Ready For the Floor where the choreography also matches the timings in the song.<br />
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<i><span style="color: #999999;">EDITING</span></i><br />
- Vernallis states that a music video generally breaks the conventions of continuity editing. The editing should reflect that of the music, and should have a style unique to the track. This is noticeable in the NTLS - Heart Skipped a Beat track where the editing of the video is either synced to the beats or lyrics in the song, creating a clear link between the two. We used a number of editing techniques to relate to the visuals in both the narrative sections and studio sections of the video.<br />
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<span style="color: #999999;"><i>In the video, we made it so that the blinking of the artists was in sync with the track as well as the cutting between tracks</i></span></div>
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The video continuously breaks the 30 degree rule, has graphic mismatches and extreme changes in the pace of editing which are intended to entertain the audience in an otherwise dull setting.<br />
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- We felt the Strauss and his theory of binary opposites was also relevant at this point, where the change from HD to VHS and back is striking and engaging to the viewer.<br />
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<i><span style="color: #999999;">C</span></i><i><span style="color: #999999;">AMERA FRAMING AND MOVEMENT</span></i><br />
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- Neither putting artists in a position of power or vulnerability, face on an at eye level creates a feeing of neutrality with the audience. Other videos use this as a way to empower the artist, and it is predominantly linked with the sexualisation of the artist also. The artist present in the video are displayed as non-sexualised in the way the camera is positioned at eye level.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP0Xd6HQAiTLxOr5voG4OPt-9HACavFvrj3d3UUtoi7y-dBVkk3sjGYvBHl11OUbj35FCqlMJTjVjiNzhy6K527WHGcCkWz8N_yFa39czyafS08U7Fkm0D8Ql5o7IA0Fio3w8Q7Ttjb7iM/s1600/Screenshot+2015-01-10+17.54.00.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP0Xd6HQAiTLxOr5voG4OPt-9HACavFvrj3d3UUtoi7y-dBVkk3sjGYvBHl11OUbj35FCqlMJTjVjiNzhy6K527WHGcCkWz8N_yFa39czyafS08U7Fkm0D8Ql5o7IA0Fio3w8Q7Ttjb7iM/s1600/Screenshot+2015-01-10+17.54.00.jpg" height="348" width="640" /></a></div>
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<span style="color: #999999;"><i>All shots of both artists are framed the same as each other as much as possible in the music video</i></span></div>
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- Establishing shots are one of the key features of a music video Vernallis states, along with close us shots. The style of framing should be distinctive to the video, and extreme shots or master shots are common. We use a number of shots in our NTLS music video, with the basis of our video being an ELS of the duo.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmR2af6M4EoDJ7HxjVbG6M7uXZTR7x87r1G6mvKcOO68MUWSCS1Mq8MoyN49V-utKmGPwhOyTPIicgRZGfEbxjN9hyhMdi5MaK6WKiwo5KbovgFrqUPL9U-FnVVyD2oGCdUnHmvWrLjomw/s1600/Unknown.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmR2af6M4EoDJ7HxjVbG6M7uXZTR7x87r1G6mvKcOO68MUWSCS1Mq8MoyN49V-utKmGPwhOyTPIicgRZGfEbxjN9hyhMdi5MaK6WKiwo5KbovgFrqUPL9U-FnVVyD2oGCdUnHmvWrLjomw/s1600/Unknown.gif" height="222" width="400" /></a></div>
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<i><span style="color: #999999;">A slideshow of the variation of framing seen in NTLS 'Heart Skipped a Beat' music video</span></i></div>
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WEBSITE<br />
<span style="color: #999999;"><i>NAVIGATION</i></span><br />
We thought that the way in which the audience see and navigate through our website should be easy and straightforward. As our band's image was quite minimalist, this made the job of designing the layout of features easier. We chose to go for a straight forward banner with clickable links to other pages such as the NTLS or TOUR page titles, as this feature was noticeable in most artist websites such as Lewis Watson's or Dog is Dead's websites, and we preferred it to the scrolling blog format both on SBTRKT's and George Ezra's websites.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5gHlti9df8kNffsEHur1o4_IxN9lupitsMj1af-1hxVVaN9jFCaiguaOBWTGNAHl7x4Yvnckr9DpKGnn9ogmdACjFoQ7gbPsJZNBEb8bRyMlbUzoCV9dTgtm-3E31Evxpc2o41EW6sCOT/s1600/Screenshot+2015-01-10+19.44.16.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5gHlti9df8kNffsEHur1o4_IxN9lupitsMj1af-1hxVVaN9jFCaiguaOBWTGNAHl7x4Yvnckr9DpKGnn9ogmdACjFoQ7gbPsJZNBEb8bRyMlbUzoCV9dTgtm-3E31Evxpc2o41EW6sCOT/s1600/Screenshot+2015-01-10+19.44.16.png" height="90" width="640" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYrOG00sd8dPAd3weZrh1ULrIRl5eI5rPfEVKoTCMIu5ez69ou6jlnSOftITIVza4OIDrKmPiIZNGWyu3qHIALj8rgjvYIr2qdggDLgkV83egOpbFBImRu2vK_wk3meR99MyT2TO85fkyS/s1600/Screenshot+2015-01-10+19.45.59.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYrOG00sd8dPAd3weZrh1ULrIRl5eI5rPfEVKoTCMIu5ez69ou6jlnSOftITIVza4OIDrKmPiIZNGWyu3qHIALj8rgjvYIr2qdggDLgkV83egOpbFBImRu2vK_wk3meR99MyT2TO85fkyS/s1600/Screenshot+2015-01-10+19.45.59.png" height="86" width="640" /></a></div>
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<span style="color: #999999;"><i>The straight forward banners we took influence from were a lot more crisp and easy to navigate</i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh39yDn3AJUB1acaBb7-0bkiHDoN_24x23YPfzJH1vbALDleT6389GGsZZGyAaB8AnAHBWtksJtb6eCZMrs1e8mNaF472Ytsyah_NfaaxGGnwssyDtyGV3tfkqKRWwxJwWizi3MekfGHK5R/s1600/Untitled-1.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh39yDn3AJUB1acaBb7-0bkiHDoN_24x23YPfzJH1vbALDleT6389GGsZZGyAaB8AnAHBWtksJtb6eCZMrs1e8mNaF472Ytsyah_NfaaxGGnwssyDtyGV3tfkqKRWwxJwWizi3MekfGHK5R/s1600/Untitled-1.gif" height="161" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgAGQcpDqJNzRgHtg5qvVOqLO11tmj4uiA_U7SIbvAp9VyweUm3qPEo560GiMula5dNUUmcIk5Kz4ktY9yeJM1ql6lxGEmDBEHYEAr_sMhcoYbb01Zk7F6MF_HWnMd-TaZvpskE4XC-Xi4/s1600/g8lb7.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgAGQcpDqJNzRgHtg5qvVOqLO11tmj4uiA_U7SIbvAp9VyweUm3qPEo560GiMula5dNUUmcIk5Kz4ktY9yeJM1ql6lxGEmDBEHYEAr_sMhcoYbb01Zk7F6MF_HWnMd-TaZvpskE4XC-Xi4/s1600/g8lb7.gif" /></a></div>
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<span style="color: #999999;"><i>The scrolling websites did look nice but were a bit too </i></span><i style="color: #999999;">complex </i></div>
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<i style="color: #999999;">and it was much more simple to use the more traditional layout</i></div>
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Information on the website was easily accessible but not patronising in the way it was presented, as we knew our audience were mature and confident enough that we did not have to make it so, unlike other websites where the target audience is much lower and therefore have to consider these factors more carefully.<br />
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<i><span style="color: #999999;">SOCIAL INTERACTIVITY</span></i><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCBYjeExi-P1cXVxnaA-xZcfakmlnyn_acC8eW6jWCVFzzgwt5DwGyljJ4ChQwdHYQfbWteqQzfgessdXhDUK7UYGM0Ip9lVWGzo6bmBRvVN8naJBAHoFwTqICScFHJWj9UpuqxMzhy766/s1600/Social+Media.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjCBYjeExi-P1cXVxnaA-xZcfakmlnyn_acC8eW6jWCVFzzgwt5DwGyljJ4ChQwdHYQfbWteqQzfgessdXhDUK7UYGM0Ip9lVWGzo6bmBRvVN8naJBAHoFwTqICScFHJWj9UpuqxMzhy766/s1600/Social+Media.jpg" height="201" width="320" /></a>With literally every website we looked at when researching ideas for the website, we noticed all of them had a wide range of social media links available on all pages of the website. We decided that similar to Lewis Watson's and The 1975's we would include social media links on our main website banner allowing for easier access and increased audience interactivity with the artist.<br />
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<span style="color: #999999;"><i>The icons and links on the website are direct links to their social media pages</i></span><br />
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We covered all the major social media platforms including Twitter, Facebook and Instagram, and updated all of the pages as regularly as possible over the course of the project. On top of the main social media links, we also recognised having a mailing list was a common feature of most websites, and dedicated a section of the CONTACT US page of the NTLS website to this, much like James Blake's website.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP13NKKnkpp13ctpPcjbYmH0AXDbb01RR_GvvlIw59RVWL8LbMPw21EWtqkYGombEA_amUWkVkxEGRetU7IE39-ooQRPaxKkp2OnSqHjDQ8EP9KzBYovu3WJ30JH-qPM1GBEgBvBNjIEJl/s1600/Screenshot+2015-01-11+13.32.17.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjP13NKKnkpp13ctpPcjbYmH0AXDbb01RR_GvvlIw59RVWL8LbMPw21EWtqkYGombEA_amUWkVkxEGRetU7IE39-ooQRPaxKkp2OnSqHjDQ8EP9KzBYovu3WJ30JH-qPM1GBEgBvBNjIEJl/s1600/Screenshot+2015-01-11+13.32.17.png" height="172" width="640" /></a></div>
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<span style="color: #999999;"><i>The main banner to the website. Links to social media and navigation bar are seen here</i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiaIpSQ4XpV2n954VG51lcQm0U_m1uy-A_VR11aQ9EnfJLnGHe_Y4Z8OmYlIWGbY9xvOaKaKBd3KPPpQE0GMBX1inFMF2zOLhsyjn4miKPVFzMtc1pSMmAo5arfEG7aiikXyDjqOZhsK93/s1600/Social+Media+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhiaIpSQ4XpV2n954VG51lcQm0U_m1uy-A_VR11aQ9EnfJLnGHe_Y4Z8OmYlIWGbY9xvOaKaKBd3KPPpQE0GMBX1inFMF2zOLhsyjn4miKPVFzMtc1pSMmAo5arfEG7aiikXyDjqOZhsK93/s1600/Social+Media+2.jpg" height="404" width="640" /></a></div>
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<i><span style="color: #999999;">After clicking on the social media links, it will take</span></i><i><span style="color: #999999;"> </span></i><i><span style="color: #999999;">y</span></i><i><span style="color: #999999;">ou to</span></i><i><span style="color: #999999;"> that </span></i></div>
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<i><span style="color: #999999;">page where you can view tweets or instagram photos for example</span></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHg3xlKeQ2h7TpSaAx_LtBO3EGWJeWl92zMFNpiY_E6bgU_8COiddyww2yr_V9f9v6W55rN0Nq9rPT3en8M0KgpusbqL0NrLCnVX6krrghKvoSCLsV9-IIE1g8QSDSeNyxO5-KZ-5JU_H5/s1600/Screenshot+2015-01-11+13.51.29.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHg3xlKeQ2h7TpSaAx_LtBO3EGWJeWl92zMFNpiY_E6bgU_8COiddyww2yr_V9f9v6W55rN0Nq9rPT3en8M0KgpusbqL0NrLCnVX6krrghKvoSCLsV9-IIE1g8QSDSeNyxO5-KZ-5JU_H5/s1600/Screenshot+2015-01-11+13.51.29.png" height="178" width="400" /></a></div>
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<span style="color: #999999;"><i>The contact us page from the webiste</i></span></div>
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<i><span style="color: #999999;">INSTITUTIONAL INFORMATION</span></i><br />
With Red Pigeon Records being the record label NTLS were signed to, we included a copyright in the footer for the website visible on all pages. There was also contact information available in the CONTACT US page, with a map showing the Red Pigeon Record London offices on and a company email also.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb8gpB6eA4psH093En_k8IxrDo3XNkVbrIUu6uHrEj8Zm7XId7SDSrdTp-1D3aVm0ELEn3jJjp-cBqeY-vhuUJ5CJDtFTsJILW7hBOwjQK6k2YghlnCyjwcwuG3TrUx-sd-e0FlJj0rCLh/s1600/Screenshot+2015-01-11+14.02.50.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb8gpB6eA4psH093En_k8IxrDo3XNkVbrIUu6uHrEj8Zm7XId7SDSrdTp-1D3aVm0ELEn3jJjp-cBqeY-vhuUJ5CJDtFTsJILW7hBOwjQK6k2YghlnCyjwcwuG3TrUx-sd-e0FlJj0rCLh/s1600/Screenshot+2015-01-11+14.02.50.png" height="187" width="640" /></a><i><span style="color: #999999;"></span></i><br />
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<i><span style="color: #999999;"><i><span style="color: #999999;">SYNERGISTIC ARTIST / BRAND IMAGE</span></i></span></i><br />
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ALBUM ART<br />
<i><span style="color: #999999;">SYNERGISTIC ARTIST IMAGE</span></i><br />
The album cover is what ties all three platforms together. As the debut album, we wanted every other product to revolve around the album cover in order to create a brand that the audience could associate with the album itself. The artwork featured on the front cover also features on the main page of the site, with the image used for the outside panel also being the background from the website. On the inside we see a picture of the artists from the photo shoot on the set of 'Heart Skipped a Beat' and next to that, the NTLS logo. The back cover of the album has a link to the website in the form of a readable url but also a scannable QR code so that fans of the artist can easily access information about the artists on the website.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXdG_T5ncSF8OaTkEBAn_cDpXrQEldD3Y8uPCUInJiSrns-OtfjQZU6rxDBX9smEXGOFdFxTfzFu3n8yRsJHfx0hee4AepRWpR46A9yWu8Xit4rcqWadjyxi_aJRSYALQs04q2QRg2l5BH/s1600/5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXdG_T5ncSF8OaTkEBAn_cDpXrQEldD3Y8uPCUInJiSrns-OtfjQZU6rxDBX9smEXGOFdFxTfzFu3n8yRsJHfx0hee4AepRWpR46A9yWu8Xit4rcqWadjyxi_aJRSYALQs04q2QRg2l5BH/s1600/5.jpg" height="233" width="1000" /></a></div>
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Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-21342055038817652082014-12-30T08:39:00.000-08:002015-05-11T06:59:53.612-07:00[Q2] How Effective Is The Combination Of Your Main Product And Ancillary Texts?BAND IDENTITY<br />
Creating a strong and obvious band identity was an important job for all products of this project. The combination of the video, website and album cover worked well in doing this and helped strengthen both the band's style and the artists' individual personas.<br />
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<span style="text-align: center;">My group researched FKA Twigs, analysing a contemporary band identity from the electronic/alternative scene:</span><br />
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<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/43641865" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe><br />
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<i style="color: #999999;">STYLE</i><br />
- Through the band's costumes in the music video and promotional photos, their style choices are apparent, and because the costumes are so unique, they themselves are something that can be associated with NTLS. We designed Nathan and LuLu's outfits so that the audience see them as interesting and individual, playing on Richard Dyer's star theory to create an image in the audience's eye that they can appeal to.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHUmj0oyZffmglG9-ibFr6IURN_nNhN0HFSAdyiyb71aq_RCm3HNONl4E1EVOuENeS5xUpH8b7Flc9JoDADXz2CrGyxILL0qAsIztuwvchUlCwZBxzdSpq8D6KBjm_OH7GL3k1VI-bt2zA/s1600/Complete+2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHUmj0oyZffmglG9-ibFr6IURN_nNhN0HFSAdyiyb71aq_RCm3HNONl4E1EVOuENeS5xUpH8b7Flc9JoDADXz2CrGyxILL0qAsIztuwvchUlCwZBxzdSpq8D6KBjm_OH7GL3k1VI-bt2zA/s1600/Complete+2.jpg" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">[ Click image to enlarge ]</td></tr>
</tbody></table>
Both characters wore jewellery to make their otherwise plain costume more interesting, however the clothes the artists wear in themselves are quite unusual. The makeup both artist wear in the video is also unusual for people in everyday society. We intended this to become something that the audience could do themselves and that fans would be able to recognise as NTLS if they saw it elsewhere.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsnNkZuEtd4kxi9wbE_-brlA4_42s7unECNAhl6pAw5_m8bXOWoQ-VLs7sr6fU6h3fCcHZXxlw9XFvsFNddJXiXczXJfW6OjboQ5tFCPL_WP2vswXtYI47V07ESz4clemSEl9uK3DWRtXM/s1600/IMG_1338.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="194" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsnNkZuEtd4kxi9wbE_-brlA4_42s7unECNAhl6pAw5_m8bXOWoQ-VLs7sr6fU6h3fCcHZXxlw9XFvsFNddJXiXczXJfW6OjboQ5tFCPL_WP2vswXtYI47V07ESz4clemSEl9uK3DWRtXM/s1600/IMG_1338.jpg" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXHpwA-V3T2cfoi5R1DMp0cUb8zbIqaFLfKjf4edvzGtGgKmjrwQ14-fRiZc0NE15CpSleho4E2y3JkSEGxBCkySPZ_2Vp0SeQsIc-FQ7i9baoezWqQmz4PkcAq_7zPC2RRnY3e64Dq_aO/s1600/IMG_1594.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXHpwA-V3T2cfoi5R1DMp0cUb8zbIqaFLfKjf4edvzGtGgKmjrwQ14-fRiZc0NE15CpSleho4E2y3JkSEGxBCkySPZ_2Vp0SeQsIc-FQ7i9baoezWqQmz4PkcAq_7zPC2RRnY3e64Dq_aO/s1600/IMG_1594.jpg" width="320" /></a></div>
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<span style="color: #999999;"><i>Examples of the face paint pattern both artists wear during the video</i></span></div>
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- The artists strange and posed modelling stance creates a surreal and unnatural feel to the photographs, enhanced by the white/black cove behind them. It creates a very stylised look to the artists which immediately connotes maturity and sophistication.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJjqDdxI07Fop1ECHwMJT_4TMlSgnCN709OL54zqRvneDtnLiSuvvVdKc8MlJBXekRnp411qTqDeepJIp91p3Tbn-FP7d3w-S3n0oPvClwcZ7Zygv-cQhF4QKkqEt-fegMANBIDA-HCPou/s1600/poses.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJjqDdxI07Fop1ECHwMJT_4TMlSgnCN709OL54zqRvneDtnLiSuvvVdKc8MlJBXekRnp411qTqDeepJIp91p3Tbn-FP7d3w-S3n0oPvClwcZ7Zygv-cQhF4QKkqEt-fegMANBIDA-HCPou/s1600/poses.jpg" width="400" /></a></div>
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<span style="color: #999999;"><i>An example of some of the promo shots, also featured on the GALLERY page of the website</i></span></div>
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- The style of music NTLS create is apparent through what they say:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyWij2sGnNI6c-HebZ6UvCVP6GL7zD7CxlzHIsGaRK2xeDLHU4bXghIZMa9q3C1pGVhM2rpTCHpPPENq3hUEhAIkuC19BC1Kg_FsJ1fPDegIaTsqR3pz6yn5CdksKNyPR1MW-DDxMlc-bd/s1600/Publication1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjyWij2sGnNI6c-HebZ6UvCVP6GL7zD7CxlzHIsGaRK2xeDLHU4bXghIZMa9q3C1pGVhM2rpTCHpPPENq3hUEhAIkuC19BC1Kg_FsJ1fPDegIaTsqR3pz6yn5CdksKNyPR1MW-DDxMlc-bd/s1600/Publication1.jpg" width="640" /></a></div>
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<span style="color: #999999;"><i>PERSONA</i></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEi1pDmwZJm-KWVVeDyhZtUMS6jd2z7gxPMvuET4GaG392DUMLtKjaeJgcF2Tru7QUZOTDF58nq5Odrmm4wRnfAqm62CvB7iv0wORbwEzg9wnsPWmcIPsyaT2DSkfaqhcnMZkCejI7HoNi/s1600/Publication2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEi1pDmwZJm-KWVVeDyhZtUMS6jd2z7gxPMvuET4GaG392DUMLtKjaeJgcF2Tru7QUZOTDF58nq5Odrmm4wRnfAqm62CvB7iv0wORbwEzg9wnsPWmcIPsyaT2DSkfaqhcnMZkCejI7HoNi/s1600/Publication2.jpg" width="640" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb7UVGQ3aqJpd465FJ6lc9L-EJIMSQiQd6TAEWzbK6gW9oyRKjTQaceFccCR00vFwoQT2FTzRH4yv3_pRexzYdhrH-Bm6iInkQ-_kOa-i7spUPQ4JmJtlculonrS69dk3nISN1sZjGjeZq/s1600/Publication3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhb7UVGQ3aqJpd465FJ6lc9L-EJIMSQiQd6TAEWzbK6gW9oyRKjTQaceFccCR00vFwoQT2FTzRH4yv3_pRexzYdhrH-Bm6iInkQ-_kOa-i7spUPQ4JmJtlculonrS69dk3nISN1sZjGjeZq/s1600/Publication3.jpg" width="640" /></a></div>
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- I feel the way in which Nathan and LuLu hold themselves in both the video and photos also accurately reflect the profiles we created for them and give the viewers an idea of their personality. The way in which they move, calm and slowly, creates this cool mysterious aura about their characters.<br />
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<a href="http://share.gifyoutube.com/yAQ1Yw.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://share.gifyoutube.com/yAQ1Yw.gif" height="180" width="320" /></a><a href="http://share.gifyoutube.com/KzqNRl.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://share.gifyoutube.com/KzqNRl.gif" height="180" width="320" /></a></div>
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<span style="color: #999999;"><i>The artists moving their heads to the side as part of the video choreography</i></span></div>
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- From social media feeds and what the pair upload, the audience are able to get a feel for what they are like both on and off set. This is where Richard Dyer's Star Theory was referenced by us again, as all updates on social media sites like Twitter, Facebook and Instagram were carefully selected before uploading, sculpting the artist's image in the pubic eye.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqJgVQko_wrP85WEsgZui9mkzJ22b3YA75Motuej7LkqJJYd1-TerloV9V5FR0ORKgBaZSKHsWFcE4hopUzQh2f3TwCT-R4MWrTVWp6Ly2tYs3laF2uDf0No1uj6BwkZIBQqqKcB3EBdNK/s1600/gcuan.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqJgVQko_wrP85WEsgZui9mkzJ22b3YA75Motuej7LkqJJYd1-TerloV9V5FR0ORKgBaZSKHsWFcE4hopUzQh2f3TwCT-R4MWrTVWp6Ly2tYs3laF2uDf0No1uj6BwkZIBQqqKcB3EBdNK/s1600/gcuan.gif" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkZpTYzVqlfzUKvN0F2STnc8V74EzHoAGgLfLlZ4mbp0pV0ZmBK7ixFC7aGHMWepJb-UknYXQoV6OkBDoyhTPbAvlqY0f_sbHFWBxUR6ea12TB91bS2g0HbNrVR5i46ReAwc8eaYSUv-Bj/s1600/gcu4m.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="197" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkZpTYzVqlfzUKvN0F2STnc8V74EzHoAGgLfLlZ4mbp0pV0ZmBK7ixFC7aGHMWepJb-UknYXQoV6OkBDoyhTPbAvlqY0f_sbHFWBxUR6ea12TB91bS2g0HbNrVR5i46ReAwc8eaYSUv-Bj/s1600/gcu4m.gif" width="320" /></a></div>
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<span style="color: #999999;"><i>The instagram and twitter pages for NTLS looks liked this. </i></span></div>
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<span style="color: #999999;"><i>Constant updates throughout the release of the album </i></span></div>
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<span style="color: #999999;"><i>(the project) meant audiences were up to date.</i></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga1n6c5bPh9qGhOjTsSQKuX6lqj1HRL5YkgUCXC3eEYL0Z2NizS9_8gwbglG5vPzM6JVHDINmrTnCudSjXfPMdnd-7tS25nLYcn8VlF83QjOSgq8VKgEsiMOlX9QhiFDaY2WLxkl-N06qh/s1600/Screenshot+2015-01-13+21.11.05.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="161" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEga1n6c5bPh9qGhOjTsSQKuX6lqj1HRL5YkgUCXC3eEYL0Z2NizS9_8gwbglG5vPzM6JVHDINmrTnCudSjXfPMdnd-7tS25nLYcn8VlF83QjOSgq8VKgEsiMOlX9QhiFDaY2WLxkl-N06qh/s1600/Screenshot+2015-01-13+21.11.05.png" width="320" /></a></div>
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<span style="color: #999999;"><i>We advertised the release of the website on the twitter page</i></span></div>
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<span style="color: #999999;"><i> as a way to encourage audiences to visit it and to potentially </i></span></div>
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<span style="color: #999999;"><i>i</i></span><i style="color: #999999;">ncrease sales through the website</i></div>
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BRANDING<br />
<i style="color: #999999;">CONSISTENT STYLE</i><br />
- To create a consistent brand we had to create a consistent style so that viewers did not get confused with the what the brands message was. Using the simplicity of the song as a template we went for a really minimalist theme in order to reflect it in the work we created. The video contains simple features, simple movements and simple cuts which create a relaxed feel.<br />
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<iframe allowfullscreen="" frameborder="0" height="700" scrolling="no" src="//www.cincopa.com/media-platform/iframe.aspx?fid=AoBANPsVGfOd" width="700"></iframe><br />
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<i><span style="color: #999999;">The gallery shows a range of images from the video </span></i></div>
<div style="text-align: center;">
<i><span style="color: #999999;">with time codes showing the consistency of style in the video</span></i><br />
<span style="color: #999999;">[ Click to images to enlarge ]</span></div>
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- The website's features are plain and straightforward but do their job in displaying information, along with with the album cover which is stylised and has very little features but is effective in displaying them. Over the three platforms you see a clear consistency with the way in which the brands information is presented in this minimalist style.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZQGQt_tMWGklAOgSpbukvh2irxuibeXUFkSjsSOCxKAbRCCwWQvhuq3dXlbvBVBAXA57yMHUAZyiXVUDHjzEq16bVAhOpI85LGs2QC6kuLLF43Xmd8EfCNidJjmDEHpAYXh_UGoSZ26Jf/s1600/Slide1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZQGQt_tMWGklAOgSpbukvh2irxuibeXUFkSjsSOCxKAbRCCwWQvhuq3dXlbvBVBAXA57yMHUAZyiXVUDHjzEq16bVAhOpI85LGs2QC6kuLLF43Xmd8EfCNidJjmDEHpAYXh_UGoSZ26Jf/s1600/Slide1.jpg" width="640" /></a></div>
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<span style="color: #999999;"><i>The NTLS Website (top left), video stills (top right) and album cover (bottom)</i></span></div>
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- After deciding on using the black on white/white on black set ups for the music video, this became a common theme for the rest of the project. The website featured white type on black background along with the NTLS logo being featured as white on black/black on white in various places including the website banner, merchandise and album artwork.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGh3Tfk5Y6cp6JaiWhTqh0Weequy5xrqqf2Xm8YtfvCIb0KEzjj8ikyePq3r3X33uMhhs003BEXD81bLykvX6tjB7v4oH0gUCWxbfBAJbLfjJ7wkCB2oswd7WMNNBH0hTbC2sUYKGiQdWZ/s1600/Slide1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGh3Tfk5Y6cp6JaiWhTqh0Weequy5xrqqf2Xm8YtfvCIb0KEzjj8ikyePq3r3X33uMhhs003BEXD81bLykvX6tjB7v4oH0gUCWxbfBAJbLfjJ7wkCB2oswd7WMNNBH0hTbC2sUYKGiQdWZ/s1600/Slide1.jpg" width="640" /></a></div>
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- Having consistent fonts was really important for our website and album cover as it meant that we kept this minimalist approach solid. All pages of the website, including the website's banner use the font Caudex, a plain sans-serif font. The font Penakut is also kept consistent on the album cover also, and we tried to pick one as similar to the handwritten style of the logo to try and keep up this continuity.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxosuLSOfdDDrUltKi2RbLzmVjXH42Ubu3hK7x839IJLA66Gob5CIFWKZw6g2gSQlX9mf5n-EDXdRpSNeSdVo0qYQKMs2mONWmORkyY1u73ji5OqDnOFgIaSf8pZgHK7KRiBYmYOPiTrGy/s1600/Publication+WHAT.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="452" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxosuLSOfdDDrUltKi2RbLzmVjXH42Ubu3hK7x839IJLA66Gob5CIFWKZw6g2gSQlX9mf5n-EDXdRpSNeSdVo0qYQKMs2mONWmORkyY1u73ji5OqDnOFgIaSf8pZgHK7KRiBYmYOPiTrGy/s1600/Publication+WHAT.jpg" width="640" /></a></div>
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- Keeping a consistent layout is also important in order to keep the older audience from getting confused with the message and identity of the brand. The website layout uses all squares and rectangles to focus the viewer on the content. We deliberately didn't use too much colour as that would over complicate the brand which in itself is simple and minimalist.<br />
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<i style="color: #999999;"> LOGO SATURATION</i><br />
Logo saturation is what is used to really hammer home the brand to the viewer and to create something that people immediately associate with NTLS. The NTLS logo appears in various places across the platforms created for the project<br />
<iframe allowfullscreen="" height="600px" mozallowfullscreen="" msallowfullscreen="" oallowfullscreen="" scrolling="no" src="https://www.examtime.com/en-US/p/1865722-Untitled-mind_maps?frame=true" style="border: 1px solid #ccc;" webkitallowfullscreen="" width="100%"></iframe><br />
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<span style="color: #999999;"><i>ICONOGRAPHY</i></span><br />
There were various things that we wanted to create as icons for NTLS that could be easily recognisable as so.<br />
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- The graphic seen on the album cover and main page of the site is an iconic image that the audience can associate with NTLS. The dots that make up the face of the two artists merged is quite an original idea and so when the artists became known outside of their fan base, that style would also become something that they would be recognised for, not just their music. This was arranged as a marketing strategy, so that the audience for NTLS would become a lot broader with the NTLS fans promoting the artists.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjClNbuHSHxVJq2cWRnZQdtPwhXPiie9RGiJZhTA0kB8IZ7w3TLQpNhFiV4VxGfYsGT1seNtiQKmsnYfODvmIQIDLMGnRYRjm7XjixV2vWDkyj-Y6i26PPtS5R5b9OedS9-BAJbSA7dUZfQ/s1600/albumcombo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="340" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjClNbuHSHxVJq2cWRnZQdtPwhXPiie9RGiJZhTA0kB8IZ7w3TLQpNhFiV4VxGfYsGT1seNtiQKmsnYfODvmIQIDLMGnRYRjm7XjixV2vWDkyj-Y6i26PPtS5R5b9OedS9-BAJbSA7dUZfQ/s1600/albumcombo.png" width="400" /></a></div>
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<span style="color: #999999;"><i>A basic representation of the process behind creating the NTLS graphic</i></span></div>
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- When creating the merchandise we had to take into consideration what the target audience would wear and what they like, and so used referencing from artists such as The XX, SBTRKT and Flying Lotus.<br />
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We used the logo for NTLS in various graphic ways, enlarging, repeating and rotating the image to make products that were all individual. The logo is what makes the products iconic but the style is what makes them fashionable. The main purpose of the merchandise would be to create something that the audience could buy that in itself promoted the brand further, and in that sense it fulfils its purpose.<br />
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SYMBIOTIC RELATIONS<br />
<span style="color: #999999;"><i>SOCIAL MEDIA</i></span><br />
Taking inspiration from other websites such as Lewis Watson and The 1975, we used social media as another way to market our brand and created various pages dedicated to updating followers of NTLS.<br />
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- We created and posted regularly on a Twitter account, featuring images and links to other social media platforms such as Instagram. The Twitter feed for the NTLS account was embedded onto the NTLS website in the TOUR section of the website also, allowing the more dedicated fans of the artists to be up to date.<br />
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- The Facebook page for the artists was also created, with photos uploaded and links to various sites relating to NTLS being posted.<br />
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- Regular updates on the NTLS instagram account throughout the project were shared on the NTLS website also, with a live feed of their instagram page featuring on the GALLERY page of the website.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUI_3MwV1r32_MZmvZYlbpoVNzdzKmPLgilpWDPCPJB7Z92uQR33Ob3fj8fNZy6ovZ7rmPIoHj4OvNQVrRsegDgPPbEzo8jxPR7J6J7YjwLc9ddPHArQ4eOAqy1cR8eyq8aKsSHL01MQan/s1600/Untitled-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="468" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUI_3MwV1r32_MZmvZYlbpoVNzdzKmPLgilpWDPCPJB7Z92uQR33Ob3fj8fNZy6ovZ7rmPIoHj4OvNQVrRsegDgPPbEzo8jxPR7J6J7YjwLc9ddPHArQ4eOAqy1cR8eyq8aKsSHL01MQan/s1600/Untitled-1.jpg" width="640" /></a></div>
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<i><span style="color: #999999;">RADIO</span></i><br />
- We decided that we would include an advert featuring the date and time fans could tune in to NTLS on BBC Radio 1, a radio station that regularly features electronic indie artists. This was to broaden our reach and to market the release of the album, due to the large numbers of listeners BBC Radio 1 has. We also advertised this on our twitter account also, so fans following the twitter page could share the post so that it gained publicity<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxT4j0s_wkRJE3CLGUlg3xjTKLQ03AjFzJ1kbcColHE7OfNeOvOPHoVDw-6eDEgDbXz-0ZCg4TQ5vRUPyFqcqvXNQNK3U4MWdoARkgPqWujoOz5w8wux2ZIU3oLCeLQl5A3uebUOQ8edXV/s1600/r.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxT4j0s_wkRJE3CLGUlg3xjTKLQ03AjFzJ1kbcColHE7OfNeOvOPHoVDw-6eDEgDbXz-0ZCg4TQ5vRUPyFqcqvXNQNK3U4MWdoARkgPqWujoOz5w8wux2ZIU3oLCeLQl5A3uebUOQ8edXV/s1600/r.PNG" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHy6WUzPbFfWIVRDCnZsG7j-jpMcyJfDPSaiKURLofesTThTi5KOqCJZ6uAwFM1nO7nuwYAFUa-s5MdvoVYNmWWEzQPf8m1B2Nx13gTLO2cD6cgF3HBdEdhCmtzHlXzdBWHWAvDA1vIl-z/s1600/i.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHy6WUzPbFfWIVRDCnZsG7j-jpMcyJfDPSaiKURLofesTThTi5KOqCJZ6uAwFM1nO7nuwYAFUa-s5MdvoVYNmWWEzQPf8m1B2Nx13gTLO2cD6cgF3HBdEdhCmtzHlXzdBWHWAvDA1vIl-z/s1600/i.PNG" width="320" /></a></div>
Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-20839021263710087772014-12-29T10:04:00.000-08:002015-05-11T07:01:41.215-07:00[Q3] What Have You Learned From Your Audience Feedback?The audience feedback for the projects allowed us to see if the video and texts we had produced were as effective as we had designed them to be. It allowed us to compare what we thought was best for the audience with how the audience actually wanted and liked about our project.<br />
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OUR TARGET AUDIENCE<br />
Quite early on with our project we pinned down exactly what kind of people we were going to target with our project. We planned that we would appeal to fans of the alternative/electronic genre primarily, regardless of sex or age. Our secondary audience would consist of Electronic/Alternative fans ageing from late teens to early 20s and for the tertiary audience we would aim to target people ageing from their late 30s to early 40s.<br />
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<i><span style="color: #999999;">PRIMARY AUDIENCE</span></i><br />
We chose to target alternative/electronic genre fans of any any age or gender. This was to make sure that NTLS had the widest appeal possible.<br />
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<a href="http://hcfifdhyt-res.cloudinary.com/image/fetch/c_limit,f_auto,a_exif/http://d20uo2axdbh83k.cloudfront.net/20150116/ebf9baa75735281235cbc10445373400/alt_3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://hcfifdhyt-res.cloudinary.com/image/fetch/c_limit,f_auto,a_exif/http://d20uo2axdbh83k.cloudfront.net/20150116/ebf9baa75735281235cbc10445373400/alt_3.jpg" height="320" width="212" /></a><a href="http://hcfifdhyt-res.cloudinary.com/image/fetch/c_limit,f_auto,a_exif/http://d20uo2axdbh83k.cloudfront.net/20150116/38cf8ac3dfd0d78346f3330a3b2b42f0/alt_4.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://hcfifdhyt-res.cloudinary.com/image/fetch/c_limit,f_auto,a_exif/http://d20uo2axdbh83k.cloudfront.net/20150116/38cf8ac3dfd0d78346f3330a3b2b42f0/alt_4.jpeg" height="320" width="213" /></a></div>
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As this alternative/electronic scene is quite large and stretches across various age ranges we assumed music would be consumed in a variety of different ways. Streaming and downloading would be common among the younger audiences, especially it is the cheaper alternative and they have a lower disposable income than the older generation. The older audience we assumed would opt for buying music as a hard copy vinyl or CD. Overall though, it was generally considered that all audiences would be willing to attend live performances and buy into the artist.<br />
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<i><span style="color: #999999;">SECONDARY AUDIENCE</span></i><br />
Our secondary audience consisting of Electronic/Alternative fans ageing from late teens to early 20s we thought we could appeal to easily as this is the age range in which the genre is most popular. The NTLS artists LuLu and Nathan are also this age and so this is the audience that can relate to them the most.<br />
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<a href="https://pbs.twimg.com/media/B5JGqCxCMAAnlK6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="150" src="https://pbs.twimg.com/media/B5JGqCxCMAAnlK6.jpg" width="200" /></a> <a href="https://pbs.twimg.com/media/B7Q8XqMCYAA5wOZ.jpg:large" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="https://pbs.twimg.com/media/B7Q8XqMCYAA5wOZ.jpg:large" width="200" /></a></div>
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This age range tends to download music either legally or illegally, which would lead to reduced sales of the album. However, this is also the age range that spends the most money on live events which is beneficial to when NTLS tour. This audience would also listen to radio stations such as BBC Radio 1, and use websites and social media such as Twitter, Soundcloud, Instagram and Facebook.<br />
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<i><span style="color: #999999;">TERTIARY AUDIENCE</span></i><br />
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People ageing from their late 30s to early 40s we thought would like NTLS' music due to its slow pace, and seeing as comparatively they have the most disposable income they would be wise to target due to the likely hood of purchasing NTLS products, particularly vinyls and CDs.<br />
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<a href="http://images.rapgenius.com/151b5147826d1ed5239b55a93520b1ff.500x750x1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://images.rapgenius.com/151b5147826d1ed5239b55a93520b1ff.500x750x1.jpg" height="200" width="132" /></a></div>
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USES AND GRATIFICATIONS<br />
We referenced <i>Blumler </i>and <i>Katz's</i> <i>Uses And Gratifications Theory </i>when making our video, as we wanted to make sure that we appealed to our audience as much as possible. This could potentially in turn encouraged them to both purchase the album, and become a fan of NTLS.<br />
<span style="color: #999999;"><i><br /></i></span>
<span style="color: #999999;"><i>DIVERSION</i></span><br />
- The way in which the audience build up a relationship between the couple seen in the VHS footage over the course of the video is captivating to the audience, especially the early 20s/late teen audience, as the relationship is entertaining, fun to watch and also relatable seeing as the actors are of the same age. Below is a breakdown that group 5 put together of the character's relationship throughout the video:<br />
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<iframe frameborder="0" height="480px" src="//padlet.com/embed/mc0unwnokne9" style="border: none; margin: 0; padding: 0;" width="100%"></iframe><br />
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- The studio scenes are also visually striking and provide something that draws the viewers attention. We designed them so that the audience's eyes would not stay in one place for to long, as we felt that the speed of the song was slow enough already and that people may lose interest. They were also meant to aesthetically please the viewer in a way which encouraged them to watch the rest of the video.<br />
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<i><span style="color: #999999;">The shot changes 5 times in 6 seconds and I'm moist lol prawnjape banter yoloswag</span></i></div>
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<span style="color: #999999;"><i>RELATIONSHIPS</i></span><br />
- With the content of the song focusing around the theme of relationship and still loving someone you have broken up with, we made sure that the focus of the video's narrative was also about this topic. This allowed viewers to empathise with the characters in the video as the situation is something most people have to deal with.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwf_sowQ7d2jrdSLIW5s0_3KTuG9hhfMwCj0uTVgUnLXuIO_iX-vi9II89A-tHdVJylmrxC6AtAs-ti_lNZ9UOx1L6yJupUx7FPdKzzCgztJWH1YpS6-DgvLiSUZAeW4p3ql6t5CPi1aU2/s1600/Untitled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="116" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwf_sowQ7d2jrdSLIW5s0_3KTuG9hhfMwCj0uTVgUnLXuIO_iX-vi9II89A-tHdVJylmrxC6AtAs-ti_lNZ9UOx1L6yJupUx7FPdKzzCgztJWH1YpS6-DgvLiSUZAeW4p3ql6t5CPi1aU2/s1600/Untitled.png" width="640" /></a></div>
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- The nonsexual relationship present in the studio shots of the video was one that the audience could recognise as a performance between the two artists on the songs message. Neither artist was sexualised for audience appeal and the pleasure of the viewer came from the aesthetics of the setup and choreography, rather than from the artists themselves.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgymu41tfMirdUisP1SbiVsl7JBhhj3DCgVL4JrxIJlh5XF1WncHss6Is-CZpDvwqQxMmxuoQqvd2kbMI8O7SbhFwLzLXEAGjrRm9NRfGRivVMpYgL4DFjPAfWeCAxehlD19mb716UtgrTC/s1600/%601.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgymu41tfMirdUisP1SbiVsl7JBhhj3DCgVL4JrxIJlh5XF1WncHss6Is-CZpDvwqQxMmxuoQqvd2kbMI8O7SbhFwLzLXEAGjrRm9NRfGRivVMpYgL4DFjPAfWeCAxehlD19mb716UtgrTC/s1600/%601.PNG" width="400" /></a></div>
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<i><span style="color: #999999;">IDENTITY</span></i><br />
- The way in which the couple's relationship is presented some people would envy, particularly the secondary target audience in this case as the couple are their age. Although the relationship between the couple does deteriorate towards the end of the video, it is clear they are in a loving relationship at the beginning of the video.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCmyu8W9ZPKo0kQ6LGOZ0CG7wuCJ9grn4qpDwlfpPMhLQsBCR5oN-apqj7-nbgMjil3Zy9F3EY_FQoYVYRfvdJ9I8Hw2EgLqlS0UpcXTETLwjEW5FNdDVP8wBvnCh1j6OpsYQ3INuO_Li4/s1600/Screenshot+2015-01-16+21.18.23.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCmyu8W9ZPKo0kQ6LGOZ0CG7wuCJ9grn4qpDwlfpPMhLQsBCR5oN-apqj7-nbgMjil3Zy9F3EY_FQoYVYRfvdJ9I8Hw2EgLqlS0UpcXTETLwjEW5FNdDVP8wBvnCh1j6OpsYQ3INuO_Li4/s1600/Screenshot+2015-01-16+21.18.23.png" width="400" /></a></div>
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- Fans would aspire to the artist's personas. The way they dress, act and look are all typical for fans of the Electronic/Alternative genre. Fans of NTLS would aspire to be like them and see them as an icon in terms of what the Electronic/Alternative scene is about.<br />
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<a href="http://static.wixstatic.com/media/5a9918_f0b4f5de435e4d4cb2589854d99d1452.jpg_srz_1509_1006_75_22_0.50_1.20_0.00_jpg_srz" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://static.wixstatic.com/media/5a9918_f0b4f5de435e4d4cb2589854d99d1452.jpg_srz_1509_1006_75_22_0.50_1.20_0.00_jpg_srz" height="213" width="320" /></a><a href="http://static.wixstatic.com/media/5a9918_d7241c670f0f4b4abed97f72fab62385.jpg_srz_1509_1006_75_22_0.50_1.20_0.00_jpg_srz" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://static.wixstatic.com/media/5a9918_d7241c670f0f4b4abed97f72fab62385.jpg_srz_1509_1006_75_22_0.50_1.20_0.00_jpg_srz" height="213" width="320" /></a></div>
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AUDIENCE FEEDBACK<br />
<i><span style="color: #999999;">RESEARCH AND PLANNING</span></i><br />
<b>Digipak</b><br />
When designing the album cover and researching other artist's examples, we decided that the idea to use a panorama across the front and back of the digipak would be really aesthetically pleasing to the audience. Before going ahead with the idea we asked members of our target audience what their thoughts were on the cover.<br />
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<tr><td><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTBANSSCZoxznxgeqmz2fxWvgWzBLYK70t8Y7pPrRrkBOhhoNc0LNGS43ja0t1mIo9tAVlfjw1L_LzYRxmbDmORaxv77zud4TcnvIy-S6shyphenhypheniZvNsBSaSDpWEAUIAcOjVyRzVpnyU2UuQ/s1600/forest+pan.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="271" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTBANSSCZoxznxgeqmz2fxWvgWzBLYK70t8Y7pPrRrkBOhhoNc0LNGS43ja0t1mIo9tAVlfjw1L_LzYRxmbDmORaxv77zud4TcnvIy-S6shyphenhypheniZvNsBSaSDpWEAUIAcOjVyRzVpnyU2UuQ/s1600/forest+pan.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="font-size: 13px;">Mock-Up of panoramic album cover idea</td></tr>
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Feedback from a member of our primary audience about the digipak:<br />
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<iframe frameborder="no" height="450" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/186344776&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true" width="100%"></iframe>
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Using the feedback as a guide we designed a graphic that could go on the front of the digipak, testing different layouts and shapes that we could use.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCxB-w-xzbBogSdyGJDCIi5oKlCOxllNe3gnG26Wh9aS8yuJSpA68AnWF8I0sQdcKfh72PjqWa6XLIsVcGa8CQNYa7Y3VP13n7IjOe3p8mmkGe5kP1vHJEM7n7_01AkgODMRYsGEaay6U/s1600/album+covers.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCxB-w-xzbBogSdyGJDCIi5oKlCOxllNe3gnG26Wh9aS8yuJSpA68AnWF8I0sQdcKfh72PjqWa6XLIsVcGa8CQNYa7Y3VP13n7IjOe3p8mmkGe5kP1vHJEM7n7_01AkgODMRYsGEaay6U/s1600/album+covers.jpg" width="350" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhevpHOP321RXWiWluPce8zLEgESBPudXhkPT39R7csuRhK7p9GsMkIRPZANpby-yhzf_B5lKefMR8XqMOeXzBJRm0v2F7SKmF06Jg4YbGtiJJnAuLNobhbKBh0ZlBGItxiK1SONISGels/s1600/album+cover.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><img border="0" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhevpHOP321RXWiWluPce8zLEgESBPudXhkPT39R7csuRhK7p9GsMkIRPZANpby-yhzf_B5lKefMR8XqMOeXzBJRm0v2F7SKmF06Jg4YbGtiJJnAuLNobhbKBh0ZlBGItxiK1SONISGels/s1600/album+cover.png" width="200" /></div>
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After the changes, the feedback from people was really positive. The circular design was a lot more popular as people thought that it looked more abstract and so we decided to continue with this idea.</div>
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<b>Website</b><br />
The theme of using the album cover for an artist on their website was present on a lot of Electronic/Indie websites we researched. We drew out a plan on paper and then recreated it on the computer using the web tool 'Wix'.<br />
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<table><tbody>
<tr><td><img height="220" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5Uvb80g2_0ZwHBSah0XWBepBFUhlyTHGZ0PVp12s77Av4dZ5QEvv4BRbrb6IHMHpg-cXf0ei6DjrsHBN6TdFw-nlS0OUaRF-5_ISbI4FLr9r5EtJkqK_YDOkyVoszfvPQSDWkI6b3KtY/s1600/promoshot5.jpg" width="320" /></td><td><img height="202" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjInHAORn6HMk6mOoxfDQOUzYgU7N-cLuB2i1Hy1pOb9dX8M0MQy7baC982MAwy1x3fiid49sRWcDUGrczwff0Jb3wrY62KIdG6oROXIZqoZ1Ksh2-H51d_RKil1FLILEVjCcz-qMunTgw/s1600/siteplan.png" width="400" /></td></tr>
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Asking friends and family we knew were electronic/indie fans for feedback on our design, the majority of people thought that the idea of having an album cover similar to the website kept the band's image well and looked really stylised due to how they were slightly different to each other. We decided to maintain and work around this idea in the construction phase as a result of the positive feedback we had received.<br />
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<b>Music Video</b><br />
To showcase the performance and narrative ideas we had began to think of, and to give us an idea of how the video will look when complete, we made an Animatic (a series of stills editied into sequence) and Steal-O-Matic (a collection of footage taken from other videos similar to our idea).<br />
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The final animatic and stealomatic were shown to people within our target audience. The first comments we received were about how we had left gaps for the archive footage shots. We had purposefully done this to avoid planning the shots too much, leaving room for spontaneity. However, after discussing the feedback received we decided on adding stills to give us a guide to the shots we wanted and how they would look. Other than that people really liked the video and thought the VHS footage was a really unique selling point.<br />
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The revised stealomatic was also critiqued by friends to iron out any problems with the structure.<br />
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<iframe allowfullscreen="" frameborder="0" height="480" src="https://www.youtube.com/embed/ToCPnNrRsk0?rel=0&controls=0" width="640"></iframe></div>
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Our target audience thought the overall structure was good but we should play with cuts and the music more to avoid it becoming repetitive, otherwise it was perfect for a music video.</div>
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<i><span style="color: #999999;"><br /></span></i>
<i><span style="color: #999999;">CONSTRUCTION</span></i><br />
Over the course of the construction phase we managed to obtain various feedback for our products that we used to improve the quality of our project.<br />
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<b>Digipack</b><br />
- The NTLS logo on the inside was changed from a picture LuLu on her own as it was suggested that it would strengthen band image as well as brand image<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzbA3C86By7iTMF0xw031YQSTxEXHV5vn0uXJf2q7e87cwrJW1ve0rJDwEPJDg6W7BrXbw5hqHHyGquFr0NQzjQN5Zuo80_9EtDxycEZHIXRQ6hLZQ9n8gz7rr-7lKkDxU2ggQfFeip69Q/s1600/GROUP+5+ACTUAL+FINAL+ALBUM+COVER.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="167" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzbA3C86By7iTMF0xw031YQSTxEXHV5vn0uXJf2q7e87cwrJW1ve0rJDwEPJDg6W7BrXbw5hqHHyGquFr0NQzjQN5Zuo80_9EtDxycEZHIXRQ6hLZQ9n8gz7rr-7lKkDxU2ggQfFeip69Q/s1600/GROUP+5+ACTUAL+FINAL+ALBUM+COVER.jpg" width="400" /></a></div>
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<i><span style="color: #999999;">Before</span></i></div>
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<i><span style="color: #999999;">After</span></i></div>
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- We were advised to include a QR code on the back which when scanned takes the person to the website, as this would allow for greater synergy between the two platforms.<br />
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<i><span style="color: #999999;">Before</span></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiZtPbPGu_ZWQm3KlvM5seYblDUU04IPbd47IYKx4d-s5DbwdPXaeWnfuPTV8Iy1TSdBbktTy0ri0ZE4uU02n5LKvRDFe9Ehp6TbRD9HlaQRYSAHv8oqzjPfKgb0eoKFLWJhc0-kQmbviQ/s1600/10933255_10203479587374304_397373342_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiZtPbPGu_ZWQm3KlvM5seYblDUU04IPbd47IYKx4d-s5DbwdPXaeWnfuPTV8Iy1TSdBbktTy0ri0ZE4uU02n5LKvRDFe9Ehp6TbRD9HlaQRYSAHv8oqzjPfKgb0eoKFLWJhc0-kQmbviQ/s1600/10933255_10203479587374304_397373342_n.jpg" width="320" /></a></div>
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<span style="color: #999999;"><i>After</i></span></div>
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<b>Website</b></div>
- The tour page was quite empty and so we decided to include more information on the tour page of the website. We added a Twitter feed and an advert for the BBC Radio 1 performance, showing symbiosis with other companies.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNCRMTGHKfZgtUnzGo04jgHVrXQUlV0uauneqNDl_6MwHeSuxFF2dq9ULMde_7FDlVReElNg-u2wce0Zo5LCOap_1POfL630bmvlKTiJznArW8_zhaEACsZ9-yqBkMozeKg9LXSyJOzhrI/s1600/10928159_10203482209359852_246634153_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNCRMTGHKfZgtUnzGo04jgHVrXQUlV0uauneqNDl_6MwHeSuxFF2dq9ULMde_7FDlVReElNg-u2wce0Zo5LCOap_1POfL630bmvlKTiJznArW8_zhaEACsZ9-yqBkMozeKg9LXSyJOzhrI/s1600/10928159_10203482209359852_246634153_n.jpg" width="400" /></a></div>
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- On the CONTACT US page people thought that more information for institutions, such as Red Pigeon Records, needed to be included and so we added a map and emails for the offices in Westminster.<br />
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<b>Video</b><br />
We managed to host a miniature screening for friends who enjoy Electronic/Alternative music to see what they thought of the video:<br />
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<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="270" src="//www.youtube.com/embed/Ea2LTrFLSuI?rel=0&controls=0" width="480"></iframe><br /></div>
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<span style="font-family: inherit;">Acting on the feedback given to us, we </span>changed and reshot the end sequence and added some performance footage from the studio in to create variety rather than stick with the same style of video.<br />
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- A lot of people after watching the video thought that the narrative progression of the couple's relationship was not strong enough and needed some kind of ending. To amend this, we rearranged some of the VHS sequences and filmed an extra scene for the end of the video.<br />
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<i><span style="color: #999999;">The initial ending we shot was too bright due to us having used the wrong settings on the camera, so we were advised to reshoot them with the right settings as it was quite off-putting for the audience.</span></i></div>
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<span style="color: #999999;"><i>The difference with the footage was obvious, and other people from our target audience we asked about this scene did not pick on anything wrong after this change. </i></span></div>
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- Some shots too bright and needed to be graded better. With the limited grading software in Adobe Premiere Pro we resorted to Adobe After Effect for more advanced tools to fix the grading of these shots.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_cgRdLjLTTgFGJujWSDfeqqSc2UEmIkBtGLdMbK1uIrvc3At1LrxYzVIy5f-oGl9ZuVTquT4D6qNSB8aUwG0t-Ijz3FRYF8dZGI09_SUnriwP7iedAW22PgQlZAPNHX14ziCl_MvSM3ze/s1600/AE+without.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_cgRdLjLTTgFGJujWSDfeqqSc2UEmIkBtGLdMbK1uIrvc3At1LrxYzVIy5f-oGl9ZuVTquT4D6qNSB8aUwG0t-Ijz3FRYF8dZGI09_SUnriwP7iedAW22PgQlZAPNHX14ziCl_MvSM3ze/s1600/AE+without.JPG" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw9jo6BewXLfMAgu-JmMAtTsdBk2Qg4ZjpDl4kBX4ee6fVkYm97yInCvPa8zIaYmTHz1EvSFoSbOTK8izBwxTMxCW8XukJDguELFBvPgzMzgwFEDAiBpkgbhaneAj5yhLa82-H3zUn3PMr/s1600/AE+With.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="152" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw9jo6BewXLfMAgu-JmMAtTsdBk2Qg4ZjpDl4kBX4ee6fVkYm97yInCvPa8zIaYmTHz1EvSFoSbOTK8izBwxTMxCW8XukJDguELFBvPgzMzgwFEDAiBpkgbhaneAj5yhLa82-H3zUn3PMr/s1600/AE+With.JPG" width="320" /></a></div>
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<i><span style="color: #999999;">A comparison between the graded picture (right) and ungraded picture (left)</span></i></div>
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<i><span style="color: #999999;">WEBSITE</span></i><br />
After completing the construction of the website we asked members of our primary, secondary and tertiary audiences for feedback.<br />
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<iframe frameborder="no" height="450" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/playlists/73361953&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%"></iframe><i><span style="color: #999999;"><br /></span></i><br />
All of the people interviewed recognised the website as one of the electronic/alternative/indie genre. Audience members really like the level of interactivity with the website; how you could buy their merchandise and visit their social media pages especially. The branding was "strong and recognisable", with people acknowledging the graphic as a universal logo. Suggest changes were to include more logo saturation with the dotted album cover graphic seeing as it was featured on the album cover and website, but overall the website was a success.<br />
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<i><span style="color: #999999;">ALBUM COVER</span></i><br />
We conducted the same interview for the album cover also, asking similar questions about what the interviewees thought about the products.<br />
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<iframe frameborder="no" height="450" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/playlists/73362037&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true" width="100%"></iframe>
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Again the electronic/indie/alternative genre was strong with the design of the album cover, with all those asked identifying it as so. The monochrome colour scheme was noticed as well as the link between the main page and the digipak cover; "everything marries really well with each other". Some thought that some lyrics to songs could have been included with the album, which was a good suggestion as fans of the indie/alternative/electronic like to learn the lyrics of their favourite songs usually.<br />
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<i><span style="color: #999999;">MUSIC VIDEO</span></i><br />
In order to get feedback for the music video we decided to create an online survey that our target audience could fill out using the web tool 'surveymonkey'. We uploaded a link to both the video and the survey on Facebook and waited for people to answer.<br />
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<span style="color: #999999;"><i>This was posted on my Facebook wall so that friends and family could easily access the links</i></span></div>
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This was a really great way of recording feedback as it was anonymous so people were honestly critical about the video, addressing both negatives and positives about it.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUP4bsfdJ7E1L0avbbodOTaKd2Gl6f3E0mh4NhaO_AjUoOeISq9OSxLK4VTCQx0S4Okkan6mbh0HC6awwGs-8OF5DmOONSevL_kWKndbhkT_oVD0m26yL6ma2pZ94iAHmZ-sc_MPDTKbgg/s1600/Screenshot+2015-01-17+14.24.49.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUP4bsfdJ7E1L0avbbodOTaKd2Gl6f3E0mh4NhaO_AjUoOeISq9OSxLK4VTCQx0S4Okkan6mbh0HC6awwGs-8OF5DmOONSevL_kWKndbhkT_oVD0m26yL6ma2pZ94iAHmZ-sc_MPDTKbgg/s1600/Screenshot+2015-01-17+14.24.49.png" width="375" /></a></div>
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<span style="color: #999999;"><i> The majority of people thought that the video was a 'clear and engaging music video'</i></span></div>
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We asked people various questions about the video, trying to find out what they thought of the video to get an idea of how effective it had been in pleasing the audience.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtb3LgbamDlB0GD01rPsQ_tQRRUJDyIcuTcI9HO6ZhudWYTUFr62S5k0VbokkNivB2Hi8h5H3HLGqGYWvKK4cX0KtP60zNrZJ_W6dIQo0dzMpqmOa55Y4_dsbrQ3M68HxnXUa1p_Xj-L49/s1600/Screenshot+2015-01-17+14.25.20.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtb3LgbamDlB0GD01rPsQ_tQRRUJDyIcuTcI9HO6ZhudWYTUFr62S5k0VbokkNivB2Hi8h5H3HLGqGYWvKK4cX0KtP60zNrZJ_W6dIQo0dzMpqmOa55Y4_dsbrQ3M68HxnXUa1p_Xj-L49/s1600/Screenshot+2015-01-17+14.25.20.png" width="400" /></a></div>
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With questions like 'What genre does the video reflect?' it was good to see that 100% of those asked thought it fell under either the indie, alternative or electronic category. This meant that we had been successful in producing a video that did intact reflect our genre.</div>
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We also asked people some questions that were not multiple choice in order to gain feedback that was wholly their opinion. These were questions were the person could write in a text box and submit their answer, so we had a range of replies</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBOs8aLQilyz30XfAkay9XdzGzD39mFk2_epLLhw4RmYeJmbzgp0V_b8rjdiwMsl8YDtWNh7RzpDNg2UrUx_HBn8da9UiF5twCjQ9kUEJngqgX1VAtvrcLadrck8QaYnlH-a9xEdbk2TGZ/s1600/Screenshot+2015-01-17+14.44.58.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="136" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBOs8aLQilyz30XfAkay9XdzGzD39mFk2_epLLhw4RmYeJmbzgp0V_b8rjdiwMsl8YDtWNh7RzpDNg2UrUx_HBn8da9UiF5twCjQ9kUEJngqgX1VAtvrcLadrck8QaYnlH-a9xEdbk2TGZ/s1600/Screenshot+2015-01-17+14.44.58.png" width="640" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxaZ3aWEH8Z-PFr6GJCVRYtzvAH2zRYzqQFrawv09MnwG0w9rVDJuohSoJ0Nm0vgIjtKTJn45rab_aKBGvaS8zQvQZQ54ewURFx1QjFsnsp_TwLntZO0Mxxk0tf-urd_AkArZdzOqhPRj4/s1600/Screenshot+2015-01-17+15.04.46.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="182" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxaZ3aWEH8Z-PFr6GJCVRYtzvAH2zRYzqQFrawv09MnwG0w9rVDJuohSoJ0Nm0vgIjtKTJn45rab_aKBGvaS8zQvQZQ54ewURFx1QjFsnsp_TwLntZO0Mxxk0tf-urd_AkArZdzOqhPRj4/s1600/Screenshot+2015-01-17+15.04.46.png" width="640" /></a></div>
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The narrative of the couples relationship was clearly understood with examples of people's answers to the question "What do you think the message of the video is?" being <span style="font-family: inherit;">"<span style="background-color: white;">relationships can break down because people change as individuals, even though they may still love eachother and may want to stay together it is not always possible" and "</span></span><span style="background-color: white;"><span style="font-family: inherit;">The singers the story of a deteriorating relationship, the song ends with a break up". This indicated that the majority of </span>audiences saw the video was about a relationship.</span></div>
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<span style="font-family: inherit;">With the question "Finally, do you think that the video and its presentation of the artists is professional/believable? Is there anything you would change about the video?", we were intending to </span>receive<span style="font-family: inherit;"> some constructive </span>criticism<span style="font-family: inherit;"> about </span>the<span style="font-family: inherit;"> video and how we could improve it. </span><br />
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<i><b><span style="background-color: white; font-family: inherit;">"V professional, the ending where the boy left the house and looked back was kind of predictable"</span></b></i></div>
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<span style="background-color: white;"><i><b><span style="font-family: inherit;">"I think the artist image is believable and interesting. The one negative thing I would say is that I thought some of the VCR shots could have been more shaky to contrast the studio shots. The final bits where Louis walked out could have been shot a little better but that's only minor. To conclude, great visually, strong acting, very believable artist image and overall a really good tone for the video that matches the song very well"</span></b></i></span></div>
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<span style="background-color: white;"><i><b><span style="font-family: inherit;">"Very stylised and professional, but would be more believable if singers looked older and if there was more alteration in costumes"</span></b></i></span></div>
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<span style="background-color: white;"><i><b><span style="font-family: inherit;">"Better video quality"</span></b></i></span></div>
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<span style="background-color: white;"><span style="font-family: inherit;">The answers ranged in length and detail but overall people really loved </span>the<span style="font-family: inherit;"> video. The artist </span>image<span style="font-family: inherit;"> was </span></span>believable in all cases, although some thought that if the artists had been older it could have worked better as a music video. The narrative also got some really positive feedback, with most liking the contrast between the studio and VHS shots. Some thought the VHS shots were too static, and others disliked the lack of quality, although these were both minor faults. The structure of the relationship went down really well also, although "<span style="text-align: center;"><span style="background-color: white; font-family: inherit;">the ending where the boy left the house and looked back was kind of predictable" in one person's opinion.</span></span></div>
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<span style="text-align: center;"><span style="background-color: white; font-family: inherit;">We also managed to get some reaction videos of people watching our video for the first time:</span></span><br />
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<iframe allowfullscreen="" frameborder="0" height="275" mozallowfullscreen="" src="//player.vimeo.com/video/117125111" webkitallowfullscreen="" width="500"></iframe></div>
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<span style="text-align: center;"><span style="background-color: white;"><span style="font-family: inherit;">Overall, I feel </span>that<span style="font-family: inherit;"> the </span>music<span style="font-family: inherit;"> video </span>gratified and pleasured<span style="font-family: inherit;"> </span>the<span style="font-family: inherit;"> audience well. In hindsight, I think that using an actual VHS camera got the best </span>footage stylistically<span style="font-family: inherit;"> but was not </span>necessarily<span style="font-family: inherit;"> the best </span>choice<span style="font-family: inherit;"> for quality and </span>that's and area that the video lacks in for me. It also caused a lot of problems in the editing department, so maybe it would have been more efficient to shoot on a camera with better quality video that could be edited to look like VHS. </span></span></div>
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RESEARCH AND PLANNING<br />
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<i style="color: #999999;">SOCIAL MEDIA AND WEB TOOLS</i></div>
- During the research and planning stage of the project we used Facebook a lot to organise the project and share ideas. We created a group in which everyone could share and post directly to the page for everyone to see.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYvJ3qgm4rcC9UVd3QfIs1zuE9i1LtV4jc7-vFrzHAw-Ldwms3bFjIUxV4QvdRl7R5isH6WiqEnZ-B1KQoj11X88ZrmzOKM1dl-odBgJCzm3H-fSE7SQyI3eSnwXwt4ZQ1QKDtdTHUhGQ/s1600/facebook+group+and+msgh.PNG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="464" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYvJ3qgm4rcC9UVd3QfIs1zuE9i1LtV4jc7-vFrzHAw-Ldwms3bFjIUxV4QvdRl7R5isH6WiqEnZ-B1KQoj11X88ZrmzOKM1dl-odBgJCzm3H-fSE7SQyI3eSnwXwt4ZQ1QKDtdTHUhGQ/s1600/facebook+group+and+msgh.PNG" width="640" /></a><br />
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<i><span style="color: #999999;">The group 5 Facebook chat where we could post </span></i><i><span style="color: #999999;">and the group</span></i></div>
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<i><span style="color: #999999;"> chat where we discussed key decisions about the project</span></i></div>
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Facebook's features, such as the 'seen' tool was really helpful, as it allowed us to tell exactly who had seen which post so that we could get everyone up to date on what was happening. We could also comment on pictures uploaded, which was really useful for our group especially as we were not always available to give feedback to each other as a group due to our lesson timetables being so different.<br />
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- Youtube was one of the main research tools we used to find influences for our video. We used the playlist tool to create a list of influential videos which anyone in the group could access and add to, rather than having to create a list of links off site.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKj7YS8yzvfMPQN6mPJSOAGTAmyUYJA9aawgNWKlTkngOmnL9_-SqjkJ02jhKQComLpxSSpexU-4A-K0eX6MoRgHWEvo2J7r8PrKmKwxyDZtgr8ILLa6gf8fay4L-Nlhazx-cFfbxvpgY2/s1600/Screenshot+2015-01-17+16.41.41.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="379" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKj7YS8yzvfMPQN6mPJSOAGTAmyUYJA9aawgNWKlTkngOmnL9_-SqjkJ02jhKQComLpxSSpexU-4A-K0eX6MoRgHWEvo2J7r8PrKmKwxyDZtgr8ILLa6gf8fay4L-Nlhazx-cFfbxvpgY2/s1600/Screenshot+2015-01-17+16.41.41.png" width="640" /></a></div>
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<i><span style="color: #999999;">The group 5 'influences' playlist on YouTube</span></i></div>
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The playlist could then be shared and embedded on other sites too which was an added bonus. Uploading research and planning videos quickly and easily for all the group to see anytime they wanted was also a useful feature, which we used when discussing the videos progression and timeline of events.<br />
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- Pinterest was a a really helpful tool for all aspects of the project. We used it to find influential photos for makeup, costumes, locations, styles and more. When searching on pinterest we pinned photos we liked to boards we made which could be shared and added to by anyone in the group. It was a really easy way of sharing ideas and also explaining to other members your ideas visually.<br />
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<a href="https://i.imgflip.com/gi6nl.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://i.imgflip.com/gi6nl.gif" width="320" /></a><a href="https://i.imgflip.com/gi6os.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="193" src="https://i.imgflip.com/gi6os.gif" width="320" /></a></div>
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<i><span style="color: #999999;">Pinterest moodboards containing influential images for promoshot and artist image </span></i></div>
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- We used Google hangouts to conduct meetings outside of school hours, as a lot of the time none of us were free at the same time as each other. We called each other, discussed ideas and developed the projects direction from our home computer.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5mB0w_lbJZUcFPT7LpMiDXGHxlshFYdiB6i44HN1i8vrp20dF6mKqJ1iEOpBBWJfS5UvUdprd94Bs-tHOSa4kQH-pHDQzF-mkpcT4BgTVq_TT1qRU8WYafaY710GCpzIHEYmWJoMrlKb-/s1600/Untitled.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="295" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5mB0w_lbJZUcFPT7LpMiDXGHxlshFYdiB6i44HN1i8vrp20dF6mKqJ1iEOpBBWJfS5UvUdprd94Bs-tHOSa4kQH-pHDQzF-mkpcT4BgTVq_TT1qRU8WYafaY710GCpzIHEYmWJoMrlKb-/s1600/Untitled.png" width="400" /></a></div>
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<i><span style="color: #999999;">Screenshots from a Google Hangouts session</span></i></div>
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The really useful thing about using hangouts rather than any other video calling software was that it was part of Google, which meant that apps such as YouTube and Google+ were already embedded into the program and made sharing videos or pages really easy.<br />
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<span style="color: #999999;"><i>MOBILE PHONES</i></span><br />
- We used our phones a lot to organise events or meetings over the course of the project as it was an easy way to contact each other at any time and anywhere. Apps such as Google Hangouts and Facebook could also be accessed through our phones as well, which meant we could have meetings or access photos on the go and not necessarily just from home.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj37-C1EN_pour_6AMtviolvRnWEh5IOtoo5EtBSUrEAznuxcUPeq_HPGtINe45JRN3qooR44uBTWKjXfbvv6IE7PGVpx_kHJjIe0Ekeh416kxFg6ksG6HKBuPCNs736Na-047jn8y6Je3/s1600/10876801_10203612124647432_53320083_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj37-C1EN_pour_6AMtviolvRnWEh5IOtoo5EtBSUrEAznuxcUPeq_HPGtINe45JRN3qooR44uBTWKjXfbvv6IE7PGVpx_kHJjIe0Ekeh416kxFg6ksG6HKBuPCNs736Na-047jn8y6Je3/s1600/10876801_10203612124647432_53320083_o.jpg" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAYxkmyFVuRgokRJvkVf0HZ4JTFBjoVuiPhpW4ZgLG4v3WjkFX_sUcqJME5WvlreHS-AaV0a9K0iVcN6eDzBKCrJgGSNPxGFnuN-JzCStRfJFICLxb-ic8vnyvIcD_Qk8e7sOjg_6iD1W4/s1600/10936775_10203612102286873_1425685273_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAYxkmyFVuRgokRJvkVf0HZ4JTFBjoVuiPhpW4ZgLG4v3WjkFX_sUcqJME5WvlreHS-AaV0a9K0iVcN6eDzBKCrJgGSNPxGFnuN-JzCStRfJFICLxb-ic8vnyvIcD_Qk8e7sOjg_6iD1W4/s1600/10936775_10203612102286873_1425685273_o.jpg" width="200" /></a></div>
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<i><span style="color: #999999;">The app icons for Facebook, Facebook Messenger and Hangouts</span></i></div>
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- As our phones were able to access social media, this meant we could take photos or videos on our phones and then share them online to the group. We even used our phones on test shoots to get an idea of what certain shots would look like. It was also an easy and accessible way of recording the projects progress, either on set or behind the scenes.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiREJwedZCq-43ik7Te1SoOhzGJ1K1je78Rs2E3XH00L8qBELgrnGKSUjHhF_HgizJtuaiGsMyDpgasW_WaYvpZsj8ASvm0EDeJBDJDO5pUfaohMmRY558zVMtNBYTLROVxwCJUrjGQDiYm/s1600/Collection+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="282" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiREJwedZCq-43ik7Te1SoOhzGJ1K1je78Rs2E3XH00L8qBELgrnGKSUjHhF_HgizJtuaiGsMyDpgasW_WaYvpZsj8ASvm0EDeJBDJDO5pUfaohMmRY558zVMtNBYTLROVxwCJUrjGQDiYm/s1600/Collection+1.jpg" width="640" /></a><br />
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<i><span style="color: #999999;">Images taken on a phone during a studio session</span></i></div>
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CONSTRUCTION - PRODUCTION<br />
<span style="color: #999999;"><i>CANON 5D MKII</i></span><br />
<span style="color: #999999;"><i><br /></i></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT-byZiuAXnS0cIx2r39lvPP9iBx31uP-YEcxdplWcxWpr25xoy91JLMSyxMyPlhty14QeB9fzaTe79L_C9iL4LDHc9maDQk5aaEhOfFjoD0yE9UBRWE4OVyRsZ_zpFi65kqmeQ8CvTPA/s1600/5d.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgT-byZiuAXnS0cIx2r39lvPP9iBx31uP-YEcxdplWcxWpr25xoy91JLMSyxMyPlhty14QeB9fzaTe79L_C9iL4LDHc9maDQk5aaEhOfFjoD0yE9UBRWE4OVyRsZ_zpFi65kqmeQ8CvTPA/s1600/5d.jpg" width="640" /></a><br />
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The Canon 5D MKII was the camera we used to record the studio footage because of its high quality and professional standard. Recording in 1920 x 1080p with a 16:9 aspect ratio the footage was very much HD. It also allowed us to change settings manually, such as ISO or exposure, which was really helpful in creating the white infinity backdrop.<br />
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<span style="color: #999999;"><i>LEAPFROG LIGHTING DESK</i></span><br />
<span style="background-color: white;">- The Leapfrog lighting desk was used in the studio to create the professional look seen in the video. The lighting desk controlled an array of A</span><span style="background-color: white; line-height: 18px;">rri 1000K Lights, which we could alter depending on how we wanted each setting to look like. </span><br />
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<span style="color: #999999;"><i>Me working at the lighting desk and the lighting desk itself</i></span></div>
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<span style="background-color: white; line-height: 18px;">We were taught how to use the lighting desk by the media technician, as most of us had not used the desk before the project and had no idea how to control it. </span>One problem we had with the lighting was having to reposition the rigs before every studio session. As we were sharing the studio with other groups, we had to move the lights before each shoot, as different groups had different lighting set ups. This meant a lot of time was wasted, however this was unavoidable, so we had to just light as quickly as possible whilst keeping to schedule.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiOKBJZjD0_-EUGwrFKl_72e8IM8EtX8ZSTuwwoCTxqOvY2fxkRCgplbQhdq_60eqsOjhvTRl-2l-xQb7gn5lFNXXQymyvwysFrOLqRUda1H8fe33izYZX8x-5BI2KgBhRYvTxONaVvZY/s1600/social+phone.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiOKBJZjD0_-EUGwrFKl_72e8IM8EtX8ZSTuwwoCTxqOvY2fxkRCgplbQhdq_60eqsOjhvTRl-2l-xQb7gn5lFNXXQymyvwysFrOLqRUda1H8fe33izYZX8x-5BI2KgBhRYvTxONaVvZY/s1600/social+phone.jpg" width="111" /></a><br />
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<span style="color: #999999;"><i>MOBILE PHONES</i></span><br />
- Mobile phones were an essential part of the evidencing process, as a lot of the time they were to most convenient method of capturing information. We even used our phones as a way of transporting shoot boards and schedules which was really useful, especially on locations outside of the school where we had to carry all of the kit we were using around with us.<br />
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CONSTRUCTION - POST PRODUCTION<br />
<span style="color: #999999;"><i>ADOBE PHOTOSHOP</i></span><br />
- The majority of the album cover was designed on Adobe Photoshop due to the amount of editing and layering that was involved in piecing all of the components together.<br />
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The main graphic was really complex and involved using multiple photographs then creating a clipping mask to use a selected area of that photo.<br />
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I created the graphic using circles of different sizes, then positioned them so that they fitted next to each other. Editing the photos that feature on the album cover was also done on Adobe Photoshop.<br />
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- Adobe Photoshop was really useful for editing the large amount of promotional photos we had taken both in and out of the studio. The studio photos were relatively easy to edit as they were all pretty similar lighting wise, however there were a few problems that held back the process slightly. The photos taken in the studio had a line across the back of them where the curtain across the back hit the floor, which had to be edited out for each photo in order for the infinity effect to work.<br />
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<iframe frameborder="0" height="400" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/43632900" width="476"></iframe></div>
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Also lighting in some sets of photos were different than others as they were taking on different days, meaning that the settings changed such as brightness, contrast, vibrance and saturation had to be adjusted for each individual set of photos which consumed a lot of time.<br />
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<i><span style="color: #999999;">The original images (full colour, unedited) and the result (monochrome, edited)</span></i></div>
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- As we did not actually make any of the merchandise advertised on the NTLS website, we had to photoshop the logo onto various pictures of items found on retail websites.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAXt0Hz-hALSq5Qomf6Q4eHk3vixpxcblO2avWfGqt5C_nMjj4RrsoXRM9zloleWffXqCPqbv5GAScFs2hgPqUW3ppRE4k2cVDxtxQsqi5NJVQX7dPDubqVMVf1ApEoN1J2NrylMTy4iPk/s1600/Screenshot+2015-01-18+15.27.37.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="208" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAXt0Hz-hALSq5Qomf6Q4eHk3vixpxcblO2avWfGqt5C_nMjj4RrsoXRM9zloleWffXqCPqbv5GAScFs2hgPqUW3ppRE4k2cVDxtxQsqi5NJVQX7dPDubqVMVf1ApEoN1J2NrylMTy4iPk/s1600/Screenshot+2015-01-18+15.27.37.png" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkLPmOMaxysEz3wWTlBoVUYl194tP9oBK06hKKCPkp7ddM07OmtMvgKQxJTUUvBpURSX-qEl5gsUW0rSPXsNhcBI5wy2PBD-ViU85cQLIGIXaUI0n61dOwIcFB3GUp1nu_3DvMgYDF86rx/s1600/Screenshot+2015-01-18+15.30.23.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkLPmOMaxysEz3wWTlBoVUYl194tP9oBK06hKKCPkp7ddM07OmtMvgKQxJTUUvBpURSX-qEl5gsUW0rSPXsNhcBI5wy2PBD-ViU85cQLIGIXaUI0n61dOwIcFB3GUp1nu_3DvMgYDF86rx/s1600/Screenshot+2015-01-18+15.30.23.png" width="320" /></a></div>
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<span style="color: #999999;"><i>ADOBE ILLUSTRATOR</i></span><br />
- Originally the NTLS logo was hand drawn, so in order to transfer it to a crisp digital file, Adobe Illustrator was used. The hand drawn image was scanned in and once in Illustrator, I used a tool that traced the image and created an editable digit able version. I neatened up the edges of the logo and straightened up the lines until the final logo was complete.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw9hkmAft4sYUuZwd7cOpU7F71UQd036S4Gx14zBIlAT1DCwougUMAVAjefEf5MDsduhvdX2-nqSheoM6MGDPTMmup56QtZIu8x8nWworDrG1gB1uXSis5MuBNdWHw3Xc92OrLXqz14jQ2/s1600/Screenshot+2015-01-18+15.39.22.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="476" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw9hkmAft4sYUuZwd7cOpU7F71UQd036S4Gx14zBIlAT1DCwougUMAVAjefEf5MDsduhvdX2-nqSheoM6MGDPTMmup56QtZIu8x8nWworDrG1gB1uXSis5MuBNdWHw3Xc92OrLXqz14jQ2/s1600/Screenshot+2015-01-18+15.39.22.png" width="640" /></a></div>
<span style="color: #999999;"><i>ADOBE PREMIERE PRO</i></span><br />
- To edit our footage we used the software Adobe Premiere Pro. Using Adobe Premiere Pro<i> </i>was useful in a number of ways when editing the video, as we we able to edit the footage in a non-linear fashion, meaning it didn't matter what order we edited our footage in.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMWER30aLoRJurjjojRGD9ytI2weHWZvmgQU_xgWr6IaoVgrxau43kjIpUGG0x374nLE4Ugc8xdkhWVP2ztv1OgpR9lSLO3RNvxKa93sL1-hGf7MG9PAt1B1GpJPWiAf63Q5zP-Jk_WRWP/s1600/VHS+edit+1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMWER30aLoRJurjjojRGD9ytI2weHWZvmgQU_xgWr6IaoVgrxau43kjIpUGG0x374nLE4Ugc8xdkhWVP2ztv1OgpR9lSLO3RNvxKa93sL1-hGf7MG9PAt1B1GpJPWiAf63Q5zP-Jk_WRWP/s1600/VHS+edit+1.JPG" width="640" /></a></div>
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<i><span style="color: #999999;">The premiere timeline for the video edit</span></i></div>
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Adobe Premiere Pro<i> </i>was also useful as we could have multiple sequences when editing and could test out editing techniques on a separate sequence from the final edit. We used these separate sequences to create short tests, creating narratives for the VHS parts that we could change around and reorder if we needed to before putting them onto the final timeline.<br />
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On top of the standard editing techniques used for the timeline, we used some of the editing tools to alter the framing or speed of shots. Where shots were too wide, we cropped the image by using the scale tool to increase the zoom, then the positioning tool to change its position in the frame. If a shot was too fast, we slowed it down using the speed duration tool.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRMYtr-qWgKvwL6EiDtfYaKgO3fHeMA0SxHy-zggPTFy_7uSZ48QhoazesCnn8mJchL5b7iS2eN_CeQHZRgcHokaTBOA0B5EHHYr3n2OrnWkiyEjhbqqZDUcZNhOU6H2S9PnBRxCaLKyI8/s1600/slo+mo.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="340" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRMYtr-qWgKvwL6EiDtfYaKgO3fHeMA0SxHy-zggPTFy_7uSZ48QhoazesCnn8mJchL5b7iS2eN_CeQHZRgcHokaTBOA0B5EHHYr3n2OrnWkiyEjhbqqZDUcZNhOU6H2S9PnBRxCaLKyI8/s1600/slo+mo.JPG" width="640" /></a></div>
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<i><span style="color: #999999;">The annotation shows how the video was put to 50% speed</span></i></div>
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<i><span style="color: #999999;"><br /></span></i></div>
- Grading using Adobe Premiere Pro was quite easy, as the tools we used were quite straightforward. Procamp was a tool that changed the saturation, brightness or contrast of a shot. Three way colour corrector was also used, and allowed us to isolate the darker, mid and light tones of a shot and change them.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYa9Mz2pzKCu5bBF0JYjCHBvEW7eChCMn_oQyLo_4Cfba_0_6uB7JRFI5f3Ewiv_CQefu9kwDKAcB23pyJJVzaVcWWqn_Tu4j_mYjAOmKAxijOEYUGAuSQle_MdAnPue55jMD0uGpVqROT/s1600/Procamp.JPG" imageanchor="1"><img border="0" height="292" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYa9Mz2pzKCu5bBF0JYjCHBvEW7eChCMn_oQyLo_4Cfba_0_6uB7JRFI5f3Ewiv_CQefu9kwDKAcB23pyJJVzaVcWWqn_Tu4j_mYjAOmKAxijOEYUGAuSQle_MdAnPue55jMD0uGpVqROT/s1600/Procamp.JPG" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirHGD5VHKP32k5tEdA6tL0YyXrFtSPzcJ3ajgJSjtZ0bZWxbbfwEQs2KinGhR0wjamPCmv3MjYKfEwrH9HQNfiIUoAGCMMaNhFhSDXfvNEkiCYi2ym4tPVRmcn163lOAqvzY-hlmtWgsqm/s1600/Three+way+coour+corrector.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirHGD5VHKP32k5tEdA6tL0YyXrFtSPzcJ3ajgJSjtZ0bZWxbbfwEQs2KinGhR0wjamPCmv3MjYKfEwrH9HQNfiIUoAGCMMaNhFhSDXfvNEkiCYi2ym4tPVRmcn163lOAqvzY-hlmtWgsqm/s1600/Three+way+coour+corrector.JPG" width="252" /></a></div>
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<i><span style="color: #999999;">The grading interfaces within Adobe Premiere Pro</span></i></div>
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<i style="color: #999999;">HONESTECH RECORDING SOFTWARE</i><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg0QIa5zGKg83RDBT9yp4sq1sJsgUwCq_S4pQ5X7vRE2dLrp03tC_YFVXuVxcTCJ2DDna-FhUVAsW3cYGYnyxGSywK9H1mQKwUm-opMA1jRLFCsd6gsVJrq4kjz99SLikeSjJrspP3Rvxp/s1600/Screenshot+2015-01-18+16.09.28.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhg0QIa5zGKg83RDBT9yp4sq1sJsgUwCq_S4pQ5X7vRE2dLrp03tC_YFVXuVxcTCJ2DDna-FhUVAsW3cYGYnyxGSywK9H1mQKwUm-opMA1jRLFCsd6gsVJrq4kjz99SLikeSjJrspP3Rvxp/s1600/Screenshot+2015-01-18+16.09.28.png" width="640" /></a></div>
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- Honestech was an external software that we downloaded in order for us to be able to capture the footage off of the VHS camera. The software was really straightforward to use and meant that the footage was of a format that we could edit into the final video of our project. The VHS camera was also really easy to use but we had to be carful each time we went out to record footage as it was analogue. This meant it recorded onto tape and would rewrite over any footage we had not taken off of the camera. The battery life of the camera was quite short as well.<br />
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The main problems we had with the camera were that it shot in 4:3 and not 16:9 and also the fact that the VHS automatically dated footage with a watermark that showed up on screen and could not be removed. Both of these problems were solved in post production though so the project was not jeopardised.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtGnRUDsCT2hFN5ptsqDIQsMLfsrLJLaMW1vK8U803xU4Zg4kfojkJv2WGtaX-lMgDT_c6qw2Q922Hi2rQqmgUnSgFHFtJYJXZWauMZpnhj9whPcVgE1ShVVgf7geiRug_kmIlvobJRjxj/s1600/Screenshot+2015-01-18+16.18.56.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtGnRUDsCT2hFN5ptsqDIQsMLfsrLJLaMW1vK8U803xU4Zg4kfojkJv2WGtaX-lMgDT_c6qw2Q922Hi2rQqmgUnSgFHFtJYJXZWauMZpnhj9whPcVgE1ShVVgf7geiRug_kmIlvobJRjxj/s1600/Screenshot+2015-01-18+16.18.56.png" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1OeWuiJ7vYwU_YsxX8UuV4csuiUk5JDmHNqPPTR8pKI7agl-B_qvx6ynqoGupsPDyNAjbirKGm2c6qU-4cU8dL68fx6A3Y0U2dLq4e6aBoAsPGQTexv916rOYH8435tkR6UK-5kPNrViR/s1600/Screenshot+2015-01-18+16.21.12.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1OeWuiJ7vYwU_YsxX8UuV4csuiUk5JDmHNqPPTR8pKI7agl-B_qvx6ynqoGupsPDyNAjbirKGm2c6qU-4cU8dL68fx6A3Y0U2dLq4e6aBoAsPGQTexv916rOYH8435tkR6UK-5kPNrViR/s1600/Screenshot+2015-01-18+16.21.12.png" width="320" /></a></div>
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<i><span style="color: #999999;">The black bars and box around the images are a result of the VHS filming in 4:3</span></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgblVaArNkzv-h4ZnzCQlgOp6IahyCdWTmyB96AHe1alQuMEG4zubzR1C4IzicAjhVL0Ab311D0RZOj-4yb9wHmFe50zRt7u6xjekQQeFLrbOWrZMWF8rJwKfyvhxOj-6cC1N-YY1vQN9uS/s1600/Screenshot+2015-01-18+16.23.30.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgblVaArNkzv-h4ZnzCQlgOp6IahyCdWTmyB96AHe1alQuMEG4zubzR1C4IzicAjhVL0Ab311D0RZOj-4yb9wHmFe50zRt7u6xjekQQeFLrbOWrZMWF8rJwKfyvhxOj-6cC1N-YY1vQN9uS/s1600/Screenshot+2015-01-18+16.23.30.png" /></a></div>
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<i><span style="color: #999999;"><br /></span></i></div>
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<i><span style="color: #999999;">An example of the video watermark showing the date we filmed the footage</span></i></div>
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<span style="color: #999999;"><i>ADOBE AFTER EFFECTS</i></span><br />
- We did not originally intend to have to grade in Adobe After Effects but because of problems that arose with our footage we were forced to in the end. Some shots in our music video were too over exposed and the editing software within Adobe Premiere Pro did not allow us to correct it. To fix this problem, we had to open said shots in After Effects, which allowed us to isolate specific colours, which wasn't difficult luckily.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZpNyh8iL2vixIGe2EMYIcAfxrJ689BtTrBOQFoRNev7Xxv3fvB52-x8MEE4vOf6eKmfK2aQnd-Fz0txgHs6j2ofXuRXryQXVS6zlNPT52g3XtzZrkN4dDPmNpGHwDFCUlQjYYCgSo7A2z/s1600/AE+comp.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="574" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZpNyh8iL2vixIGe2EMYIcAfxrJ689BtTrBOQFoRNev7Xxv3fvB52-x8MEE4vOf6eKmfK2aQnd-Fz0txgHs6j2ofXuRXryQXVS6zlNPT52g3XtzZrkN4dDPmNpGHwDFCUlQjYYCgSo7A2z/s1600/AE+comp.png" width="640" /></a></div>
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Once in After Effects, we used a plugin called Colour Finesse</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhwGE5DyOsRTlEBe-6u56zgamzzbrTyD72OgMyWbUkVFASoaSxic2G6pwuLnzlMiYYclAEsuxYED27a4w5MzfZ9EVuGYbXkquxeHduHxtYCzaFUTIMOfhqVTrsGNBiOLOVtl59Udd9Gh6W/s1600/Colour+finesse.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhwGE5DyOsRTlEBe-6u56zgamzzbrTyD72OgMyWbUkVFASoaSxic2G6pwuLnzlMiYYclAEsuxYED27a4w5MzfZ9EVuGYbXkquxeHduHxtYCzaFUTIMOfhqVTrsGNBiOLOVtl59Udd9Gh6W/s1600/Colour+finesse.JPG" width="320" /></a></div>
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The interface for Colour Finesse was a lot more complex than Procamp or Threeway Colour Corrector, but it didn't take long to learn how to use, as the principals of using sliders to change certain aspects of the image were the same.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv7av3GiK950Dt1yqcqBL7MqvnW9yNCCzBkmAZen_QhffxeSTgNyH_0Tr4jHBQP1Vy_ZdalxVe6VPtBqhRXj1JunU93fCIEcat3BsofCd_tNUuY0Oq1R2v0SHnghUNwHctD81PL1nqYRFC/s1600/Colour+Finesse+interface.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv7av3GiK950Dt1yqcqBL7MqvnW9yNCCzBkmAZen_QhffxeSTgNyH_0Tr4jHBQP1Vy_ZdalxVe6VPtBqhRXj1JunU93fCIEcat3BsofCd_tNUuY0Oq1R2v0SHnghUNwHctD81PL1nqYRFC/s1600/Colour+Finesse+interface.JPG" width="400" /></a></div>
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<span style="color: #999999;"><i>SOCIAL MEDIA AND WEBTOOLS</i></span><br />
- When creating the NTLS website, we decided to include various social media links to improve audience interactivity with the artist. We created a Facebook page, a Twitter page and an Instagram page which we updated as frequently as possible over the course of the project, with images and posts relating to the release of the album.<br />
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<a href="https://i.imgflip.com/gj96w.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="293" src="https://i.imgflip.com/gj96w.gif" width="400" /></a></div>
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<a href="http://static.wixstatic.com/media/de5204_508aa0a105f04e66b881c25ce7c4f854.png_srz_132_46_75_22_0.50_1.20_0.00_png_srz" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://static.wixstatic.com/media/de5204_508aa0a105f04e66b881c25ce7c4f854.png_srz_132_46_75_22_0.50_1.20_0.00_png_srz" /></a>- The Wix website creating tool was a brilliant app that we used to create a mock website for the artist NTLS. This was good technology for us to use as it was designed to be easy to use, and didn't require HTML coding, which would have been difficult for us to learn. A problem I found with Wix was that we were limited slightly with creativity, as we were only able to use preset widgets and apps provided by Wix. On the other hand, this meant that we could easily add features to our website, such as a live feed of the band's social media pages that we may have not known how to add if we had had to code the widgets ourselves.<br />
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EVALUATION<br />
<i><span style="color: #999999;">SOCIAL MEDIA AND WEB TOOLS</span></i><br />
- We also used an online survey conductor called SurveyMonkey, which allowed us to collect and analyse feedback. SurveyMonkey was good to use as it was easy and straightforward to use for those filling out the survey. We were able to ask as many questions as we wanted and were able to customise the survey to get the best data possible, asking both qualitative and quantitative questions, depending on what fit best. It also allowed for anonymous responses, so those filling it out didn't feel pressured to give details they did not want to give.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5wFP3r7dF3z0t2051NMF9SWJQoEroWJF1nGfPIaeh7vsbvE9TpuSOjvRD_V5qMP42a75xVF4zPtbpqx-LZ6sdLhF8pDLoVv2bKTcxy75qaAGWoy0tf-_-wGAxJUYsXKJnR9h8p7AnEeZW/s1600/Screenshot+2015-01-18+16.54.02.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="58" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5wFP3r7dF3z0t2051NMF9SWJQoEroWJF1nGfPIaeh7vsbvE9TpuSOjvRD_V5qMP42a75xVF4zPtbpqx-LZ6sdLhF8pDLoVv2bKTcxy75qaAGWoy0tf-_-wGAxJUYsXKJnR9h8p7AnEeZW/s1600/Screenshot+2015-01-18+16.54.02.png" width="640" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib3LKMnnXHBEsXplRwNnmKYdMX-5c265z-Fx_L1T3RvME0nQQUL3GdkEFZEtKKp4UDfRaYAOuWOK4oW7okh68-JIz5rNBSmrCgRFjEHkxWa1NV2LZpWB2TB-5FQOVXATRFfC9ui3h937is/s1600/Screenshot+2015-01-18+16.53.55.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="68" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEib3LKMnnXHBEsXplRwNnmKYdMX-5c265z-Fx_L1T3RvME0nQQUL3GdkEFZEtKKp4UDfRaYAOuWOK4oW7okh68-JIz5rNBSmrCgRFjEHkxWa1NV2LZpWB2TB-5FQOVXATRFfC9ui3h937is/s1600/Screenshot+2015-01-18+16.53.55.png" width="640" /></a></div>
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- After writing up a survey on Surveymonkey, we posted a link to both the video and survey on our Facebook walls for people to fill out. The results were easy to analyse as they were presented on the website in tables.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhekFd7r00Sl82LX_3YhUWaJEW7Ur-NGg7LEMRvIO48Hje-B11Rirmfn3pIZVWNpT0ktoDhhtLvmHD8DNrbMJS6BFdeWGRQQl2hiwUAtxAwdGXxhPOEiZyDPkmXym1jy0w_2V5EECKllZ6G/s1600/Screenshot+2015-01-17+14.05.58.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="232" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhekFd7r00Sl82LX_3YhUWaJEW7Ur-NGg7LEMRvIO48Hje-B11Rirmfn3pIZVWNpT0ktoDhhtLvmHD8DNrbMJS6BFdeWGRQQl2hiwUAtxAwdGXxhPOEiZyDPkmXym1jy0w_2V5EECKllZ6G/s1600/Screenshot+2015-01-17+14.05.58.png" width="400" /></a></div>
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<i><span style="color: #999999;">QUICKTIME PLAYER</span></i><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp8D-xFeP-_5QlDl1Mcxui6IqW4cC4hI1ULiLDQUWtNyg3ePORKsuxLSCKi_r-NTjwml-dSy9CR_FDkZVvQi29jjJN0QjE2llRSObdH4HmABtRvcTR03vsxUbBzKDF-b6TAm9tOnCQqzUG/s1600/Screenshot+2015-01-18+17.32.05.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp8D-xFeP-_5QlDl1Mcxui6IqW4cC4hI1ULiLDQUWtNyg3ePORKsuxLSCKi_r-NTjwml-dSy9CR_FDkZVvQi29jjJN0QjE2llRSObdH4HmABtRvcTR03vsxUbBzKDF-b6TAm9tOnCQqzUG/s1600/Screenshot+2015-01-18+17.32.05.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp8D-xFeP-_5QlDl1Mcxui6IqW4cC4hI1ULiLDQUWtNyg3ePORKsuxLSCKi_r-NTjwml-dSy9CR_FDkZVvQi29jjJN0QjE2llRSObdH4HmABtRvcTR03vsxUbBzKDF-b6TAm9tOnCQqzUG/s1600/Screenshot+2015-01-18+17.32.05.png" width="194" /></a></div>
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QuickTime Player is an application that allowed me to record my computer screen. I used this application to show how websites, apps and software worked, recording it in a video and then converting it to a GIF<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMKpmB_OtJN5kPVgzvsvuIAf5BkURpEK0TD-4PjPUSTjNbuUXAP-Lfh7xDk_HeY5koaIC7GkYkcNQZK54am_D6aFZvTkM4R8uuH6IS1zSjSt0F36bmRJAziJiKk0wZ6qjtaa5AqYSUeoI4/s1600/Screenshot+2015-01-18+17.32.16.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="84" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMKpmB_OtJN5kPVgzvsvuIAf5BkURpEK0TD-4PjPUSTjNbuUXAP-Lfh7xDk_HeY5koaIC7GkYkcNQZK54am_D6aFZvTkM4R8uuH6IS1zSjSt0F36bmRJAziJiKk0wZ6qjtaa5AqYSUeoI4/s1600/Screenshot+2015-01-18+17.32.16.png" width="320" /></a><br />
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<i><span style="color: #999999;">MOBILE PHONES</span></i><br />
- We also used our mobile phones to record audio and video interviews of people reviewing our products from the project.<br />
<script src="safari-extension://com.ebay.safari.myebaymanager-QYHMMGCMJR/c14e3696/background/helpers/prefilterHelper.js" type="text/javascript"></script><br />
<script src="safari-extension://com.ebay.safari.myebaymanager-QYHMMGCMJR/197f5410/background/helpers/prefilterHelper.js" type="text/javascript"></script>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlbQzNmk6E-dqlI4KOS7Cp6wkJONP8P0ryUqU1_Miuo3XAy5BH25OaLTmrwBJq0MvQ3etZFAb5XQ9zaiJq7iuc_XOwXipECGlslUqRVMgoigfsfJKwm22f5hI3_nNfwiZH6J0Wztagfkps/s1600/Screenshot+2014-12-31+15.40.24.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlbQzNmk6E-dqlI4KOS7Cp6wkJONP8P0ryUqU1_Miuo3XAy5BH25OaLTmrwBJq0MvQ3etZFAb5XQ9zaiJq7iuc_XOwXipECGlslUqRVMgoigfsfJKwm22f5hI3_nNfwiZH6J0Wztagfkps/s1600/Screenshot+2014-12-31+15.40.24.png" height="278" width="640" /></a></div>
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For the 4th and final draft, not much changed on the outside cover of the album. The back of the album was rearranged and a QR code reader with a link to the NTLS website was added and on the front cover, the contrast of the images was changed so that the image was more prominent on the dark background.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9s4t7EriVs-Ik8GUJyv78IZ0ZWXhTpUTU1xda6U0vlxOZ0LVXJLckhjNySZW-NGvY3T3eGwhDSvzJ_EjPVvRWJjrRiNVi9PbEq7ucUQrVPPgGqsZCmoaWQs-NQ5k5COq3ng1UtLm_F13_/s1600/Screenshot+2014-12-31+15.41.38.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9s4t7EriVs-Ik8GUJyv78IZ0ZWXhTpUTU1xda6U0vlxOZ0LVXJLckhjNySZW-NGvY3T3eGwhDSvzJ_EjPVvRWJjrRiNVi9PbEq7ucUQrVPPgGqsZCmoaWQs-NQ5k5COq3ng1UtLm_F13_/s1600/Screenshot+2014-12-31+15.41.38.png" height="282" width="640" /></a></div>
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On the inside cover, the picture of the artists was kept, however the image behind the CD was changed to the NTLS logo. We felt this carried the artist's identity and band image further, as before only one of the artists was present, suggesting they were more important which was not the case.</div>
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Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-32989689718300630812014-12-18T02:43:00.001-08:002015-01-06T02:34:51.381-08:00Album Cover - Draft 3<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVA4cNKro0WwtdS-sStKOwhxs2XFOKTtqDhMGRQgHVg73m0qPtYTioMSz4Asv_8tvYoj0ZqMVHy3lLH8fznE5Bw4xxtES54Hw4y7sxibyGdekdED59Q_kIc5if1Wmf_tdkEUvZCsyUfhgg/s1600/GROUP+5+FINALLL+ALBUM.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVA4cNKro0WwtdS-sStKOwhxs2XFOKTtqDhMGRQgHVg73m0qPtYTioMSz4Asv_8tvYoj0ZqMVHy3lLH8fznE5Bw4xxtES54Hw4y7sxibyGdekdED59Q_kIc5if1Wmf_tdkEUvZCsyUfhgg/s1600/GROUP+5+FINALLL+ALBUM.jpg" height="640" width="600" /></a></div>
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Finally we had all of the components for the album cover, and putting them together we were really pleased with the result. The graphic worked really well and the way the image was formed from dots created a really strong band image. </div>
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There was still an issue with the inside of the cover and the fact that Vivian was on her own, and we had also had feedback from our teacher who had suggested we add some more interactive features to the back of the cover, but apart from that the whole thing was pretty much finished.</div>
<br />Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-79255134561109703922014-12-17T17:16:00.004-08:002015-01-18T09:33:46.861-08:00Album Cover - Draft 2Unhappy with the dotted graphic containing the images of Vivian and I, I began to redesign it from scratch. Not to waste time, the group began piecing together the components we did have into a functioning album cover.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMMd8rxcyHJmQ5-azzBBx_R0x4GR0ZkwdfaI1KwIdpIN4gICdDPgfbmR8zSJhdHEGhlEl_aHJoy4RZJaCB5jS5T60h0gYZXI-GsAfcPj928AxEXi2t8mi-VfIa0wvFdCnGxfGyiEXb_pvE/s1600/Capture.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMMd8rxcyHJmQ5-azzBBx_R0x4GR0ZkwdfaI1KwIdpIN4gICdDPgfbmR8zSJhdHEGhlEl_aHJoy4RZJaCB5jS5T60h0gYZXI-GsAfcPj928AxEXi2t8mi-VfIa0wvFdCnGxfGyiEXb_pvE/s1600/Capture.png" height="640" width="604" /></a></div>
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Unfortunately we did not manage to take the promo shots containing the lights scribing technique, which meant that we just used other promo shots from the shoot instead. The we messed about with other designs seeing as the main graphic had not yet been completed, and one we came up with was the above layout. We did like this design because of it's simplicity, and it held the brand really well.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFzKx5_Thlh4FqiV8O_RGgQs4cmu4W1d77qxFiIy-_AJo6YAvqIQDpqVO2uFf6fZHtiUy5ByxaiDbPr-twnaLmA4X_YoNPLJ9n6umv3BREb5ljxjdZIhHpM-ja-qE0OiZd_BGQF4KN03BV/s1600/albuminside.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFzKx5_Thlh4FqiV8O_RGgQs4cmu4W1d77qxFiIy-_AJo6YAvqIQDpqVO2uFf6fZHtiUy5ByxaiDbPr-twnaLmA4X_YoNPLJ9n6umv3BREb5ljxjdZIhHpM-ja-qE0OiZd_BGQF4KN03BV/s1600/albuminside.png" height="293" width="320" /></a></div>
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The only issue with using the promo shots on the inside was that we did had intended to have a black on white and white on black image of the artists, except couldn't find a good enough image with both of the artists on the white background, so instead went for on of Vivian on her own. The issue with this was that it was confusing for people to see the female artist on her own, due to how the image had been created for all other aspects of the project.</div>
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Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-88156013487996554062014-12-17T17:16:00.002-08:002015-01-06T02:34:51.456-08:00Album Cover - Draft 1 <div class="separator" style="clear: both; text-align: center;">
Rather than designing all of the components for the album cover in the same document, I created various components in separate adobe programs for practical reasons. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYS-ybq5ERNghiHqs1HrougAxfB_YCQNgOx8fYN9VwZSZtR3ucNRobrtO_lFZ0Bmt-7XwMdTVWLtEwJmdP8BnsDYx7ZOcLOIP5HU1RB1xn4gkOYXEA4PNNP84TOac38CGvyLBwVeAhRpXD/s1600/Capture+(1).JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYS-ybq5ERNghiHqs1HrougAxfB_YCQNgOx8fYN9VwZSZtR3ucNRobrtO_lFZ0Bmt-7XwMdTVWLtEwJmdP8BnsDYx7ZOcLOIP5HU1RB1xn4gkOYXEA4PNNP84TOac38CGvyLBwVeAhRpXD/s1600/Capture+(1).JPG" height="306" width="320" /></a></div>
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The main graphic for the cover of the album I designed in Photoshop. This was due to the fact that it involved various image layers and I also needed to edit the photos that were being used, for instance change them to black and white and mess about with the contrast to make the images more striking.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgafkI-gyr1tSNTQ3rzCwzP2XoDfbocsnqtv0vYuiFDtiUG-92s8ugc6KASMIPlhVp43wIZuEEggyozFxpftucfXHhIp8PjSF5jyMsxaBs8apgeeQ1w25p8D2JuoL7Jf1i8qvEeJg_EuGNd/s1600/NTLS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgafkI-gyr1tSNTQ3rzCwzP2XoDfbocsnqtv0vYuiFDtiUG-92s8ugc6KASMIPlhVp43wIZuEEggyozFxpftucfXHhIp8PjSF5jyMsxaBs8apgeeQ1w25p8D2JuoL7Jf1i8qvEeJg_EuGNd/s1600/NTLS.jpg" height="275" width="320" /></a></div>
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For the band's logo, I printed out picture of a nettle leaf and drew over it, incorperating the letters NTLS into the design. The original sketch was in pencil, and to scan the image in with a clearer line i went over the pencil with felt tip pen.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaEs8t0YU0tjJYfBHrgGc_RKSl1bLILMlb3Q5r4yx-Lfhipt7NTASFJQHjykGgI9yk2GomyNw38SoqHFM0caEUy37URWoXA58LR2UdKv4qd84dokciM4MS0ifC2tlaBePH-AjeAWM2dJhyphenhyphen/s1600/NTLS.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhaEs8t0YU0tjJYfBHrgGc_RKSl1bLILMlb3Q5r4yx-Lfhipt7NTASFJQHjykGgI9yk2GomyNw38SoqHFM0caEUy37URWoXA58LR2UdKv4qd84dokciM4MS0ifC2tlaBePH-AjeAWM2dJhyphenhyphen/s1600/NTLS.png" height="261" width="320" /></a></div>
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I scanned in the image and then opened it up in Adobe Illustrator, and then used a tool to create a mask that selected all of the black areas of the image, isolating the design. I neatened up the edges of using a pen tool and make it so that the thicknesses of the lines were the same, and above is the final result.</div>
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With all the graphics now designed, the next step was to piece the components together into a functioning album. </div>
<br />Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-42828339338732251872014-12-17T17:14:00.001-08:002015-01-06T02:34:51.391-08:00Album Cover - Template<div class="separator" style="clear: both; text-align: center;">
The album cover template did not change from the original design, apart from some small details.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMpv1fU58L2eoP9W9XeAudS5xrWKOaHk12xjhVk-ZIEajX593B4xDJefT3e8D88GU8uWe44HtTIex8n9YCRI5IFaura1DCaXWTZ4nGwmRYd_sZr8nYH0eWQGwEp1OvtAO_MI6_u55pj-PY/s1600/10834755_10203371227865163_1123779418_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMpv1fU58L2eoP9W9XeAudS5xrWKOaHk12xjhVk-ZIEajX593B4xDJefT3e8D88GU8uWe44HtTIex8n9YCRI5IFaura1DCaXWTZ4nGwmRYd_sZr8nYH0eWQGwEp1OvtAO_MI6_u55pj-PY/s1600/10834755_10203371227865163_1123779418_o.jpg" height="374" width="640" /></a></div>
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<ul>
<li style="text-align: left;">The graphic on the front cover was still central and contained a collage of the two artists and was in black and white greyscale</li>
<li style="text-align: left;">The forest background for the album cover stretched from front to back as a panorama, containing the two artists on the back dressed in all white</li>
<li style="text-align: left;">A tracklist was written next to the image of the two artists on the back of the album</li>
<li style="text-align: left;">Legal copyrights and trademarks were added, a record label logo put on, along with a barcode </li>
</ul>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Z-nTCOwtD8pJEOY2RccpBS1X5cYaR0awyMokD9RJQxnG5zWTWm23yED1i-o_vQRCz8GEGNE1B78daabRu0X_3VAwdT5PvOdXw8LSRnOAO0mlV57S0LYLFqsFI2GMrbFbZ7s8N1ey_ODA/s1600/10844656_10203371228425177_65154926_o.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8Z-nTCOwtD8pJEOY2RccpBS1X5cYaR0awyMokD9RJQxnG5zWTWm23yED1i-o_vQRCz8GEGNE1B78daabRu0X_3VAwdT5PvOdXw8LSRnOAO0mlV57S0LYLFqsFI2GMrbFbZ7s8N1ey_ODA/s1600/10844656_10203371228425177_65154926_o.jpg" height="374" width="640" /></a></div>
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<ul>
<li>The design for the inside featured the two artists sitting down dressed in all black, and a light scribing technique would be used to illuminate their faces and create abstract images surrounding them</li>
<li>The image on the inside of the album cover would be another panoramic image across both panels</li>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF1yVEsI8lmJY0SbW2WDcXj4qhVS00tSz3Hlmfwob_WzAFTVkjD-Kjhvo9Bv7cJol4zDNgXxFfarTfyzAYJfIl-_iDl8n5NhPAcwhOvFSwWhjTFJjM42KSYj55YgDwtg4dkPmYqh4nHBXQ/s1600/11824272655_31590d4324_o.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiF1yVEsI8lmJY0SbW2WDcXj4qhVS00tSz3Hlmfwob_WzAFTVkjD-Kjhvo9Bv7cJol4zDNgXxFfarTfyzAYJfIl-_iDl8n5NhPAcwhOvFSwWhjTFJjM42KSYj55YgDwtg4dkPmYqh4nHBXQ/s1600/11824272655_31590d4324_o.jpg" height="201" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">An example of the light scribing effect we<br />
intended to use on the inside of our album cover</td></tr>
</tbody></table>
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Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-37934413050887664142014-12-14T07:45:00.001-08:002015-01-06T02:34:51.388-08:00Music Video - GradingThe grading for the video in our case was especially hard for a number of reasons. We decided to grade in Adobe Premiere Pro, using tools such as procamp or threeway colour corrector, however this caused quite a few issues with some shots.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirHGD5VHKP32k5tEdA6tL0YyXrFtSPzcJ3ajgJSjtZ0bZWxbbfwEQs2KinGhR0wjamPCmv3MjYKfEwrH9HQNfiIUoAGCMMaNhFhSDXfvNEkiCYi2ym4tPVRmcn163lOAqvzY-hlmtWgsqm/s1600/Three+way+coour+corrector.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirHGD5VHKP32k5tEdA6tL0YyXrFtSPzcJ3ajgJSjtZ0bZWxbbfwEQs2KinGhR0wjamPCmv3MjYKfEwrH9HQNfiIUoAGCMMaNhFhSDXfvNEkiCYi2ym4tPVRmcn163lOAqvzY-hlmtWgsqm/s1600/Three+way+coour+corrector.JPG" height="320" width="253" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">This is what the interface for Threeway colour corrector looked like</td></tr>
</tbody></table>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYa9Mz2pzKCu5bBF0JYjCHBvEW7eChCMn_oQyLo_4Cfba_0_6uB7JRFI5f3Ewiv_CQefu9kwDKAcB23pyJJVzaVcWWqn_Tu4j_mYjAOmKAxijOEYUGAuSQle_MdAnPue55jMD0uGpVqROT/s1600/Procamp.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYa9Mz2pzKCu5bBF0JYjCHBvEW7eChCMn_oQyLo_4Cfba_0_6uB7JRFI5f3Ewiv_CQefu9kwDKAcB23pyJJVzaVcWWqn_Tu4j_mYjAOmKAxijOEYUGAuSQle_MdAnPue55jMD0uGpVqROT/s1600/Procamp.JPG" height="292" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">This is what the interface for procamp looked like</td></tr>
</tbody></table>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJmwn-h7HFayfatpwELlONFF3hhVW__gEUJ6Xw_Ty6mq1BPQccdClN6wCoBZH3DmJrcZdQsthxc48VedKdBInAXFPJugTlv5lS49K38Tp_Bi5aamkbUU87ZgVNx4cy07BiY_ty6zQAGoqN/s1600/Without+1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJmwn-h7HFayfatpwELlONFF3hhVW__gEUJ6Xw_Ty6mq1BPQccdClN6wCoBZH3DmJrcZdQsthxc48VedKdBInAXFPJugTlv5lS49K38Tp_Bi5aamkbUU87ZgVNx4cy07BiY_ty6zQAGoqN/s1600/Without+1.JPG" height="178" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQEvgYPNLig8yGe4T0In1wzh1a6aYc5gChuFVsO9Lphay_rES3XTFrJjmrjVXXkgj5PWj4GrGxsHb9w7cLGUSd5e_RuiGpUfBw-mCaODpNctV0YLocmV-KWJRRC1xvldn0ogTmyVu6tu6D/s1600/With+1.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQEvgYPNLig8yGe4T0In1wzh1a6aYc5gChuFVsO9Lphay_rES3XTFrJjmrjVXXkgj5PWj4GrGxsHb9w7cLGUSd5e_RuiGpUfBw-mCaODpNctV0YLocmV-KWJRRC1xvldn0ogTmyVu6tu6D/s1600/With+1.JPG" height="178" width="320" /></a></div>
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Shots like the ones above were not too much of an issue as there was not much to change. We decrease brightness slightly and increased contrast as to make the image of the black on white more intense.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOyuSLPF2Xw6ch0fDEwyup9j091l-qwKy2hBm0ptQPu2cNGiEYn6uIo1_wr-6PIdmd8R375Q1SfGTtT1ovndcLGml7IRhSgVHwXMOSRO3TpvpiFlPU0_3FTimaYuRN2ZC6FDRBSmgVHDRp/s1600/Split+screen+black.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOyuSLPF2Xw6ch0fDEwyup9j091l-qwKy2hBm0ptQPu2cNGiEYn6uIo1_wr-6PIdmd8R375Q1SfGTtT1ovndcLGml7IRhSgVHwXMOSRO3TpvpiFlPU0_3FTimaYuRN2ZC6FDRBSmgVHDRp/s1600/Split+screen+black.JPG" height="360" width="640" /></a></div>
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You can see the minimal change in the above image (there is a faint divide across Vivian's face, with the graded image on the left and the ungraded image on the right), and likewise with the VHS shots below, with the graded image on the right and ungraded on the left.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihJ7IE2oV3I3vhFcC4bzPpVKLyXrAbIFVjSiU6U_yJa8yKd_frka9QnUq_h1Onx30CwkRqGhHr2RfDdzG0xJKSG5fV7EEtTKCQnUx8HRqkZw1v5PQChIHsYMB9BWlcgw7ddgpSg4Dqn6Dn/s1600/VHS+without.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihJ7IE2oV3I3vhFcC4bzPpVKLyXrAbIFVjSiU6U_yJa8yKd_frka9QnUq_h1Onx30CwkRqGhHr2RfDdzG0xJKSG5fV7EEtTKCQnUx8HRqkZw1v5PQChIHsYMB9BWlcgw7ddgpSg4Dqn6Dn/s1600/VHS+without.JPG" height="179" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFWaUl_F3P5LZSLBmuAMMEoRhMnw_RvKxzBAE2fP_lp5yH1F43kHJykxmalnQxjTcQU6dCNUcuzXZvyduCd_dGNEKQ1nmwB8hoIN3WEWw0oi_YLq1BiZmwVrphBScIPSxJ5zZwlnT0Aq1L/s1600/VHS+with.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFWaUl_F3P5LZSLBmuAMMEoRhMnw_RvKxzBAE2fP_lp5yH1F43kHJykxmalnQxjTcQU6dCNUcuzXZvyduCd_dGNEKQ1nmwB8hoIN3WEWw0oi_YLq1BiZmwVrphBScIPSxJ5zZwlnT0Aq1L/s1600/VHS+with.JPG" height="179" width="320" /></a></div>
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The major issues were with shots where we had taken with too high an exposure on the camera, which made them overly white. We tried to fix this in Premiere Pro, however the grading tools were not advanced enough to isolate colours, which meant we changed the colour of the background along with the subject.</div>
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To fix this problem, we had to open said shots in After Effects, which allowed us to isolate specific colours, which wasn't difficult luckily.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZpNyh8iL2vixIGe2EMYIcAfxrJ689BtTrBOQFoRNev7Xxv3fvB52-x8MEE4vOf6eKmfK2aQnd-Fz0txgHs6j2ofXuRXryQXVS6zlNPT52g3XtzZrkN4dDPmNpGHwDFCUlQjYYCgSo7A2z/s1600/AE+comp.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZpNyh8iL2vixIGe2EMYIcAfxrJ689BtTrBOQFoRNev7Xxv3fvB52-x8MEE4vOf6eKmfK2aQnd-Fz0txgHs6j2ofXuRXryQXVS6zlNPT52g3XtzZrkN4dDPmNpGHwDFCUlQjYYCgSo7A2z/s1600/AE+comp.png" height="287" width="320" /></a></div>
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Once in After Effects, we used a plugin called Colour Finesse</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhwGE5DyOsRTlEBe-6u56zgamzzbrTyD72OgMyWbUkVFASoaSxic2G6pwuLnzlMiYYclAEsuxYED27a4w5MzfZ9EVuGYbXkquxeHduHxtYCzaFUTIMOfhqVTrsGNBiOLOVtl59Udd9Gh6W/s1600/Colour+finesse.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhwGE5DyOsRTlEBe-6u56zgamzzbrTyD72OgMyWbUkVFASoaSxic2G6pwuLnzlMiYYclAEsuxYED27a4w5MzfZ9EVuGYbXkquxeHduHxtYCzaFUTIMOfhqVTrsGNBiOLOVtl59Udd9Gh6W/s1600/Colour+finesse.JPG" height="132" width="320" /></a></div>
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The interface for Colour Finesse was a lot more complex than Procamp or Threeway Colour Corrector, but it didn't take long to learn how to use, as the principals of using sliders to change certain aspects of the image were the same.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv7av3GiK950Dt1yqcqBL7MqvnW9yNCCzBkmAZen_QhffxeSTgNyH_0Tr4jHBQP1Vy_ZdalxVe6VPtBqhRXj1JunU93fCIEcat3BsofCd_tNUuY0Oq1R2v0SHnghUNwHctD81PL1nqYRFC/s1600/Colour+Finesse+interface.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgv7av3GiK950Dt1yqcqBL7MqvnW9yNCCzBkmAZen_QhffxeSTgNyH_0Tr4jHBQP1Vy_ZdalxVe6VPtBqhRXj1JunU93fCIEcat3BsofCd_tNUuY0Oq1R2v0SHnghUNwHctD81PL1nqYRFC/s1600/Colour+Finesse+interface.JPG" height="332" width="640" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_cgRdLjLTTgFGJujWSDfeqqSc2UEmIkBtGLdMbK1uIrvc3At1LrxYzVIy5f-oGl9ZuVTquT4D6qNSB8aUwG0t-Ijz3FRYF8dZGI09_SUnriwP7iedAW22PgQlZAPNHX14ziCl_MvSM3ze/s1600/AE+without.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_cgRdLjLTTgFGJujWSDfeqqSc2UEmIkBtGLdMbK1uIrvc3At1LrxYzVIy5f-oGl9ZuVTquT4D6qNSB8aUwG0t-Ijz3FRYF8dZGI09_SUnriwP7iedAW22PgQlZAPNHX14ziCl_MvSM3ze/s1600/AE+without.JPG" height="151" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw9jo6BewXLfMAgu-JmMAtTsdBk2Qg4ZjpDl4kBX4ee6fVkYm97yInCvPa8zIaYmTHz1EvSFoSbOTK8izBwxTMxCW8XukJDguELFBvPgzMzgwFEDAiBpkgbhaneAj5yhLa82-H3zUn3PMr/s1600/AE+With.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw9jo6BewXLfMAgu-JmMAtTsdBk2Qg4ZjpDl4kBX4ee6fVkYm97yInCvPa8zIaYmTHz1EvSFoSbOTK8izBwxTMxCW8XukJDguELFBvPgzMzgwFEDAiBpkgbhaneAj5yhLa82-H3zUn3PMr/s1600/AE+With.JPG" height="152" width="320" /></a></div>
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As you can see, the change is really drastic and although the image on the left looks really nice, it was way too bright and stood out from the rest of the shots, so we darkened the image and brightened the background, making the subject stand out a lot more.</div>
Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-64299373693781914692014-12-11T15:39:00.000-08:002015-01-06T02:34:51.420-08:00Website - Draft 3The 3rd draft of the website got put together really quickly after all of the missing components were completed, and ended up being the finished product. In the video I explain how all components of the website work, and show how the band's image is advertised through the site.<br />
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<iframe allowfullscreen="" frameborder="0" height="480" src="//www.youtube.com/embed/OllUjH2A_WA" width="853"></iframe>Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-6274249378000135602014-12-11T15:38:00.000-08:002015-01-06T02:34:51.416-08:00Website - Draft 2 Trying different layouts, pages changed a lot but not much new content was added as the components such as the music video, album cover and promo shots had not been fully completed or edited to final standard.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGt6rkrMLUshy-K0gJIMqFRlLuh2Lu0ESTCJPAidcQ-5xDEao_FephZCh6oeq92CTx8VnFvJMSHcssZUj_10jFmGkZSjb85EV2yTGEQEOLFZptCO9i_gyKyzmgpjW_OxoVMX8AxnWj4ls6/s1600/Capture1.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGt6rkrMLUshy-K0gJIMqFRlLuh2Lu0ESTCJPAidcQ-5xDEao_FephZCh6oeq92CTx8VnFvJMSHcssZUj_10jFmGkZSjb85EV2yTGEQEOLFZptCO9i_gyKyzmgpjW_OxoVMX8AxnWj4ls6/s1600/Capture1.png" height="277" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">This is the homepage, where we tried adding various button <br />
layouts and extra features to make it more interactive.</td></tr>
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We took influence from the 1975's website and the way they had laid out their social media links. Using this, we redesigned and selected social media platforms we thought best suited the band's image. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuP9ehdxO2Y8uoRdigK1gCHfyM5oIRfJSXhS0DlHKK_xiptknyR7I2Y4oqOXLZM8WRWaNIOXEtw4PjAvQfzQMcPLTZBFphsvBMWiy9PxNCqu-YIfbXx04VIYuGCvSp4qPMMA3XtH51d6rn/s1600/Screen+shot+2014-12-17+at+21.15.06.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuP9ehdxO2Y8uoRdigK1gCHfyM5oIRfJSXhS0DlHKK_xiptknyR7I2Y4oqOXLZM8WRWaNIOXEtw4PjAvQfzQMcPLTZBFphsvBMWiy9PxNCqu-YIfbXx04VIYuGCvSp4qPMMA3XtH51d6rn/s1600/Screen+shot+2014-12-17+at+21.15.06.png" height="234" width="640" /></a></div>
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Using the square icon design rather than the circular one on the 1975's website also meant that they were more recognisable. The decision to use white logos was because the background for the website was so dark.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpfwWYZtS4Q9lDFRpcbh91WNrP1d-KvvB9dkp31h6uYt1U0x9NvOveEDxjDd_WpTysnOif_y0xnuBHJHb5Ib4xqo9fZBDYWfcW8Yi1WYcdUZs5pUikzeYeJE4LN05TroFKEgUhckWij7xc/s1600/Capture1+(1).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpfwWYZtS4Q9lDFRpcbh91WNrP1d-KvvB9dkp31h6uYt1U0x9NvOveEDxjDd_WpTysnOif_y0xnuBHJHb5Ib4xqo9fZBDYWfcW8Yi1WYcdUZs5pUikzeYeJE4LN05TroFKEgUhckWij7xc/s1600/Capture1+(1).png" height="140" width="640" /></a></div>
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Seeing as we had portraits of the two artists, we decided to design and complete the 'About' page of the website. The artists profiles we available by clicking on buttons next to their faces, which lead you to a hidden page containing a short artist bio and a link to their twitter feed. This was meant to improve user interactivity with the artists and was put in place for the more hardcore fans.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXsirdn2Ytk3WGTo2bx5jWvwI7DSXqG_8CTgTlT0071ck_IamJrDx7bwuSW87AVNZQkUgChj9tJrNrtMpME9qCc-mOBkYkKwss2OPb2VgOpna7fw-lZsIQY_gCJwKxyK1MtlzRSSl5ANw1/s1600/capture4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXsirdn2Ytk3WGTo2bx5jWvwI7DSXqG_8CTgTlT0071ck_IamJrDx7bwuSW87AVNZQkUgChj9tJrNrtMpME9qCc-mOBkYkKwss2OPb2VgOpna7fw-lZsIQY_gCJwKxyK1MtlzRSSl5ANw1/s1600/capture4.png" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIZpA-5fdB-8VwljQ5NF1W-njakOsEGQb2u2JojmBskPTsS10hyphenhyphenaHUFtWjgn4G0UQYdZb31Ucdg2mHQAv-6klBfsj2PQ7RoNqWLCQbdpifZ5lSEIJ65VNQM-9QlCw4jbe99-uUNiuw64-n/s1600/Capture2+(1).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIZpA-5fdB-8VwljQ5NF1W-njakOsEGQb2u2JojmBskPTsS10hyphenhyphenaHUFtWjgn4G0UQYdZb31Ucdg2mHQAv-6klBfsj2PQ7RoNqWLCQbdpifZ5lSEIJ65VNQM-9QlCw4jbe99-uUNiuw64-n/s1600/Capture2+(1).png" height="125" width="400" /></a></div>
<br />Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-90926564671470025642014-12-11T15:37:00.000-08:002015-01-06T02:34:51.460-08:00Website - Draft 1<div class="" style="clear: both; text-align: left;">
After drawing out the plans onto paper and finalising the layouts, we set about putting in components, even if they were tests/mockups, just to see how all the components fitted together.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibA6ReRiPKIyRLhTaFsD6UnOYBomZulQsgfYRoj6kMIMk551Jsu4X1RM79XqGIqyMFviilKkMyqZmiaDi09P0sYMh0vcFEjP6UZE4EkPf200q13rRTsrSd40MzvkCoYRVrGy0rSWkeElxH/s1600/siteplan.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibA6ReRiPKIyRLhTaFsD6UnOYBomZulQsgfYRoj6kMIMk551Jsu4X1RM79XqGIqyMFviilKkMyqZmiaDi09P0sYMh0vcFEjP6UZE4EkPf200q13rRTsrSd40MzvkCoYRVrGy0rSWkeElxH/s1600/siteplan.png" height="202" width="400" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJArug2hB14wcacneyWl3cJqskHHgHD156aspuRijEXIzG2mDjHjCg4IfOM5kmgNs9gpkaa6qpcbE_4eVelMIGIj8hGrXZKejLl2apXmVAC37_N6H1SoHDSyoN7gtTzqZnN4pK7D1KNJfA/s1600/Screen+shot+2014-12-17+at+20.32.36.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJArug2hB14wcacneyWl3cJqskHHgHD156aspuRijEXIzG2mDjHjCg4IfOM5kmgNs9gpkaa6qpcbE_4eVelMIGIj8hGrXZKejLl2apXmVAC37_N6H1SoHDSyoN7gtTzqZnN4pK7D1KNJfA/s1600/Screen+shot+2014-12-17+at+20.32.36.png" height="250" width="400" /></a></div>
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Using the SBTRKT website as an influence, we used the main graphic from the album cover for the home page to create a link between NTLS' website and their debut album, creating an even stronger band image. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8rRmvcE3zex-pc12QkWLnUWPqVAfajXfZ2V34qMVHSP3SinN6frGnMtO6KN2qoBxinDFTPPpdploC3qP6CXWU8a3m7sPOvKiNtrlSzRJ-J2yymqtuaO-l8fYIQtyvtRX0I7Q11-BxLwAD/s1600/Capture2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8rRmvcE3zex-pc12QkWLnUWPqVAfajXfZ2V34qMVHSP3SinN6frGnMtO6KN2qoBxinDFTPPpdploC3qP6CXWU8a3m7sPOvKiNtrlSzRJ-J2yymqtuaO-l8fYIQtyvtRX0I7Q11-BxLwAD/s1600/Capture2.png" height="278" width="400" /></a></div>
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We uploaded photos from the shooting of the video and a variety of other promotional shots for the more dedicated fans looking for behind the scenes additional features. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-KO-GmBSCB75TueJm6e4yb0X-DhtOsycsAzR7gq06HkUg-W2wmIhwXL6xkVa9lAxFnpPG2lb_mXLn1dqyKQue5BYam2DygS9LXDHqfZGo20zgNTmDB5kYm8eHUOnkZ28KbPizgWkWEDoq/s1600/Capture3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-KO-GmBSCB75TueJm6e4yb0X-DhtOsycsAzR7gq06HkUg-W2wmIhwXL6xkVa9lAxFnpPG2lb_mXLn1dqyKQue5BYam2DygS9LXDHqfZGo20zgNTmDB5kYm8eHUOnkZ28KbPizgWkWEDoq/s1600/Capture3.png" height="280" width="400" /></a></div>
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We laid out the store also, naming merchandise and setting prices, colour and available size. Eventually this would be filled with items photoshopped with the NTLS logo on them.</div>
Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-32586118693419327482014-12-11T15:34:00.001-08:002015-01-06T02:34:51.377-08:00Website - Template<iframe frameborder="0" height="500" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/42814681" width="600"></iframe>
Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-19356165606548013322014-12-11T15:32:00.000-08:002015-01-06T02:34:51.366-08:00Music Video - Editing Style<div class="separator" style="clear: both; text-align: left;">
Before any of the editing using Adobe Premiere Pro had even started, I decided to sync all the videos to the music as an easy way to later click and drag footage down to the editing timeline where it would be pieced together into the final product. This method proved really time efficient when cutting between multiple shots, as it meant rather than having to sync the shots individually, they were already done.</div>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjT1_eZUSYCS5yJaU-agTbc73m5U1q_QSwU7dhYfrR4oTRFC_F4Jz969E0ZlPUnx9xygoRApcaIgAYfDjo5WwZ4OesiNXeXDuB05BuKK9M7Kn2jsG7sB-O5Qzry0JpVV9TRhAuW_GxmLVt/s1600/Edit+Style+1.JPG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjT1_eZUSYCS5yJaU-agTbc73m5U1q_QSwU7dhYfrR4oTRFC_F4Jz969E0ZlPUnx9xygoRApcaIgAYfDjo5WwZ4OesiNXeXDuB05BuKK9M7Kn2jsG7sB-O5Qzry0JpVV9TRhAuW_GxmLVt/s1600/Edit+Style+1.JPG" height="344" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The takes were locked as to not shift them, meaning they were kept in sync the whole way through.</td></tr>
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The issue I had with using this method was that some shots contained bits where we had skipped sections of the song while the camera was recorded as to save time on the shoot, but this was easily solvable by finding the area and using the razor tool to cut up the footage. Other issues included fidgeting during the takes, but there was nothing we could do about this and just had to choose the right shots so that they fitted together.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_CkgTd1lnmP0azl04OureWPNjjx2HreLSohgmSNzuixUtmc9IdSkcBrDK1Knjr6SOx2uABwSQazGWAyX-yeD0wIxZtqG6tvt_yV3BDQcrMkFVd0ale1B55EUP-9M8NkU0eo2AJ1l5Y_V1/s1600/hello.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_CkgTd1lnmP0azl04OureWPNjjx2HreLSohgmSNzuixUtmc9IdSkcBrDK1Knjr6SOx2uABwSQazGWAyX-yeD0wIxZtqG6tvt_yV3BDQcrMkFVd0ale1B55EUP-9M8NkU0eo2AJ1l5Y_V1/s1600/hello.JPG" height="360" width="640" /></a></div>
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The editing method used was achieved by using alternative layers, as to make it easier to change cut away points for each shot. It also made it easier when rearranging shots as well.</div>
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The cut away points were controlled by the beats in the song, as mentioned in the blog post referencing Carol Vernallis' theories. We also made sure to keep a balance of the black on white and white on black shots as to switch up the audience's viewing experience. </div>
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There were a few issues with doing this however. We wanted to have the shots of Vivian and me blinking to the beat, but some shots were just out of time. Other shots as well did not last as long as we wanted them to either.</div>
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Luckily, most of the shots we wanted were static, and so we slowed the footage down to 70% or half speed in some cases, which extended the length and made it so the footage fitted in time with the music. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCElAGFqR8B2vJhyphenhyphenx2O4x-fGPuzm2zA4S1iubD837kseLcJs3UQiQ14fJabnPSefYSUKaQClTB6QZuMZ_SxbsFUqywpRFRjKNj2ivMDrSURgYokT1kiZhyphenhyphenl4P5J7DndgiQ2s3hn7c1NHxk/s1600/slo+mo.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCElAGFqR8B2vJhyphenhyphenx2O4x-fGPuzm2zA4S1iubD837kseLcJs3UQiQ14fJabnPSefYSUKaQClTB6QZuMZ_SxbsFUqywpRFRjKNj2ivMDrSURgYokT1kiZhyphenhyphenl4P5J7DndgiQ2s3hn7c1NHxk/s1600/slo+mo.JPG" height="340" width="640" /></a></div>
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In summary though, the edit was not difficult after completing the initial task, as we had planned the edit well enough that we knew which shots would go in which area, making the whole job a lot easier. </div>
Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-23495139307951087442014-12-07T01:58:00.000-08:002015-01-06T02:34:51.369-08:00Location Photography - Shoot And ReviewLeaving these photography shots until quite late in the day, we hadn't accounted for how quickly it would get dark. Seeing as these photos were on location, this was quite a big issue for us. Nonetheless, we had a complete costume, a designated shoot location and had organised what the shots were going to look like so the only issue was choosing when to shoot them.<br />
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In order to prepare for the real shoot, we took the costumes to a forest area next to the school to do a few test shots. This was also to have an idea of how the background of the album and website would look.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQkVufBEjROLn-5a8WvirmTmcXWUfKn5nsnFh16dEVU766p5iH9HO8IODpMr728qHbFH7LfhGaHtMswqEC7Yu7DUGKyqrym1gYFtSf0ufqsswvlb9An5hggoFR5g7RbEogn-MViQPXoUoP/s1600/Collection.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQkVufBEjROLn-5a8WvirmTmcXWUfKn5nsnFh16dEVU766p5iH9HO8IODpMr728qHbFH7LfhGaHtMswqEC7Yu7DUGKyqrym1gYFtSf0ufqsswvlb9An5hggoFR5g7RbEogn-MViQPXoUoP/s1600/Collection.jpg" height="640" width="372" /></a></div>
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On our first attempt, we began travelling to the location, and half of the way there we soon realised it was about to get dark. We made the decision to use a more local area, which we were able to reach a lot quicker. Once we were there we scouted the area and realised it was actually better than where we were travelling longer to get to, and quickly began to start shooting as it had begun to get dark. We had a external flash for the camera incase this scenario happened, however it was not much use seeing as the majority of shots we wanted to obtain were extreme long shots of the artists. We took the shots, and although they were dark, we planned on editing them in Adobe Photoshop to look brighter, so that the image was more visible. Changing the shutter speed was also ineffective, as the camera could not be kept still enough to obtain a sharp image.<br />
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Collecting the images and uploading them onto a larger screen (as opposed to the camera display), we quickly realised that the images would be way too dark to use for the album cover and website. Some of the shots were salvageable, but the majority were too dark to brighten, as when you did, they would produce a weird grain. The shots taken using the flash were also really unappealing, as most photos taken using flash, and so we decided not to use these either. We planned for another shoot day, one where we had day light and kit that would allow us to work in darker conditions if necessary.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHLG5xJqCeU709dL6VAZ3N9axvqgoJfl8LryscHUAlrJz7I4SB6pApnsAuuhGL-B7EnQSEYp7CaMaHnk54nATmFckYLDIti3hlTqy3reauqLDYMfsdc3cWFH9SI3D2zXNLxtCejiPGNYUM/s1600/collection+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjHLG5xJqCeU709dL6VAZ3N9axvqgoJfl8LryscHUAlrJz7I4SB6pApnsAuuhGL-B7EnQSEYp7CaMaHnk54nATmFckYLDIti3hlTqy3reauqLDYMfsdc3cWFH9SI3D2zXNLxtCejiPGNYUM/s1600/collection+2.jpg" height="400" width="396" /></a></div>
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Next shoot day, we left on time in full costume as to save time and got to the location where we set up the tripod and other equipment. Wary of time, we made the shoot very quick. Luckily, as we had planned the shoot for midday, there was enough light to not have to use the flash or tripod. The images for this shoot turned out exactly how we had originally planned them to be and we were even more pleased looking back at them on a larger screen when we later uploaded and edited them.</div>
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Here are a couple of photos from the shoot day:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR0f5ismVLhyCxb0q3Hrn9PIukouibiFQppRTjuYhR9uuojO6D-I0NOtG0ysjBBFHYZE8zoQt2iw6ZnJFPR3l_QG3RBN098JBdvQrXFWTc5MXSEIjEPdgB5T7lqZkJfMrb6-tP0AqCzI4P/s1600/10367591_851906864831851_4888816731864600419_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR0f5ismVLhyCxb0q3Hrn9PIukouibiFQppRTjuYhR9uuojO6D-I0NOtG0ysjBBFHYZE8zoQt2iw6ZnJFPR3l_QG3RBN098JBdvQrXFWTc5MXSEIjEPdgB5T7lqZkJfMrb6-tP0AqCzI4P/s1600/10367591_851906864831851_4888816731864600419_n.jpg" height="320" width="240" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZCwOfv5lJYBRtu1Z1LRCbKGlNA8cawJvVXBo3PD1lO7yQi2WBALkWqXcE1miMhEZsV_rpq7Zil-H-BwZ9o3BBbsiI1_xg54rqpib37ZXQ511_YX4m9b6qYBb2H5HHsR0LLa5RQYOQdg_Z/s1600/10845961_851906908165180_4643732834811608605_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZCwOfv5lJYBRtu1Z1LRCbKGlNA8cawJvVXBo3PD1lO7yQi2WBALkWqXcE1miMhEZsV_rpq7Zil-H-BwZ9o3BBbsiI1_xg54rqpib37ZXQ511_YX4m9b6qYBb2H5HHsR0LLa5RQYOQdg_Z/s1600/10845961_851906908165180_4643732834811608605_n.jpg" height="320" width="240" /></a></div>
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<br />Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-67746686106968973172014-12-07T01:40:00.000-08:002015-01-06T02:34:51.428-08:00VHS After Effects TestTo film the VHS footage for the music video, we used Louis VHS camera, which obviously produced authentic VHS style video. However, as this model was rather old, we thought it would be appropriate to have some sort of back up just in case the camera or tape decided not to work. With this in mind, we decided to record Louis and Gina with both the VHS camera and a HD camcorder. <br />
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The idea was to be able to edit the footage in after effects in order to recreate the authentic VHS feel, and also to find a solution to the 4:3 ratio Louis camera used. Looking at various YouTube tutorials available, we were able to recreate some VHS styles with the footage we had got from the on-location shoots.<br />
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At first, we looked at the above tutorial, which was some person's after effects pre-set package. The package had a variation of sliders which we were able to tweak in order to achieve the desired look. After reviewing how the footage looked however we decided to search for other tutorials, not because what we had produced was bad but as a comparison.</div>
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This particular tutorial was a lot more complicated as there was no video tutorial, only a list of instructions. However, the footage turned out very different with this edit, as there were no sliders and it was purely based on trial and error.</div>
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After collecting all the variations of the edited VHS footage, a compilation was put together to compare it all, including the original VHS shots. This is because as we edited, the possibility of using the 'fake' VHS footage was becoming more likely.</div>
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After reviewing the footage next to each other in sequence, we decided to stick with the original VHS camera and use the after effects method as a back up, purely because of the authenticity of the original style. We also decided that we actually rather liked the black lines created by the 4:3 ratio of the camera, as again this was more authentic.</div>
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Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-68718045473023364502014-12-07T01:36:00.002-08:002015-01-06T02:34:51.432-08:00VHS Shoot And Review - Final ShootsThe last shoots were those in which the relationship began to broke down. We organised to shoot in Central London again, this time at night and near Tower Bridge. The point of this shoot was to get the footage that tied the narrative together well, as Louis and Gina were becoming less happy together, and we tried to make visible on camera. We started off at London Bridge and made our way down the riverside to Tower Bridge, and filmed along the way, neither of them would smile and there would be very little conversation.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKHxSi6NQMnJ9KTeLowlXZyO7acYAfBR2IY-a6EgQ4VHPaP3YVMmnU2hvIyIXIb-aotI_4_-WUUQ8yTabgj8oPAaY-36eCaS2sDd71k61oxUfnyDfZwy9ixcjy9MEw48v2YxqfO_kGs4hs/s1600/RY5p04.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKHxSi6NQMnJ9KTeLowlXZyO7acYAfBR2IY-a6EgQ4VHPaP3YVMmnU2hvIyIXIb-aotI_4_-WUUQ8yTabgj8oPAaY-36eCaS2sDd71k61oxUfnyDfZwy9ixcjy9MEw48v2YxqfO_kGs4hs/s1600/RY5p04.gif" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPCh3tjbTHDCSJITzNZfqi8KyeOqK0lBoRsJDAYj5IxqpupPmUdBBBV0GHjoJgiCJ0U0HvQS4a4ODr9Z5ITr2jM7bITQHjlBaoOBlGRHUIiTKzof_IrmpJD-Eqf6Fu84lHflEGSbYzpdhN/s1600/WEKAtV.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPCh3tjbTHDCSJITzNZfqi8KyeOqK0lBoRsJDAYj5IxqpupPmUdBBBV0GHjoJgiCJ0U0HvQS4a4ODr9Z5ITr2jM7bITQHjlBaoOBlGRHUIiTKzof_IrmpJD-Eqf6Fu84lHflEGSbYzpdhN/s1600/WEKAtV.gif" /></a></div>
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Looking back at the footage, as always, a large majority of the shots were unusable. We got what we needed however, and it was clear that Louis and Gina were unhappy in this scene. We managed to get some really nice static shots on the bridge and also some of the couple talking by the side of the river with Tower Bridge in the background. This is really great footage as it means that the band image of being a British band is even stronger.<br />
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With the narrative shots almost done, we planned the final shoot day, which was the break up between Louis and Gina. We filmed this at Gina's house and had her throw clothes that Louis had worn throughout the video at Louis. Gina was also shouting at Louis and we made it so that Louis was not angry at Gina, as this would make it clear to the audience he was breaking up with her.<br />
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The footage was okay, in the respect that it flowed and narrated the story well. We felt that some shots were a bit unnecessary however, such as the shot we got of Louis closing the front door, as we thought this would slow down the pace of the argument. The acting was convincing enough to convey the narrative and all shots made sense in terms of continuity, even though the shots in sequence were not wholly continuous.<br />
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After editing the footage together we realised that there needed to be some shots of Louis leaving the house, to show his expression after the argument. We felt this was necessary as otherwise the narrative was left too ambiguous to the viewer, and summed up the story quite well. For practical reasons, we decided that we could shoot at a location closer to the school, as no shots of outside the house had been shown previously. We managed to film Louis outside "Gina's" house one lunch time in school, and review the footage soon after because we were so close.<br />
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As expected, the footage being added alongside the argument between Louis and Gina summed up the scene well. Some shots were bad and needed reshooting, but the majority were exactly what we were looking for. Unfortunately, the camera was accidentally put onto a setting which made the footage brighter than other footage. We decided seeing that the location was so close to school, the scene took so little time to shoot and it was the last shot so we wanted it to look good, we went out to reshoot the footage again, this time on the right settings.<br />
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The new footage was noticeably better and was used in the final video. The shoots were more visible, darker and had better framing. </div>
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Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-70014212795093679702014-12-07T01:35:00.004-08:002015-01-06T02:34:51.440-08:00VHS Shoot And Review - DevelopmentOur second shoot was located more towards Central London, around Brick Lane and the Shoreditch area and eventually China Town. We took the tripod, despite the fact we rarely used it on previous shoots, and again recorded the day on both a HD and VHS camera. We had the route set up, and met up at Liverpool Street Station, where we then proceeded to film through the streets towards Shoreditch and Brick Lane. After collecting the footage from these areas, we began travelling towards China Town.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4rNjsMj4ERMWztKLUnzDk-QezIYnQFRkZNk1f_rWWJxFraS9hWsOXYfNXTEFRUoFoW4upXwrx_r4FxaOETjPdmu5CHGlh_t40SQkdXhGCDnOhFrZTmHIif1pcyMR_L4ZEOughfvcp56YU/s1600/Screen+Shot+2014-12-11+at+21.55.29.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4rNjsMj4ERMWztKLUnzDk-QezIYnQFRkZNk1f_rWWJxFraS9hWsOXYfNXTEFRUoFoW4upXwrx_r4FxaOETjPdmu5CHGlh_t40SQkdXhGCDnOhFrZTmHIif1pcyMR_L4ZEOughfvcp56YU/s1600/Screen+Shot+2014-12-11+at+21.55.29.png" height="283" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">A map of the route we took around Spitalfields Market and Brick Lane</td></tr>
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The journey between the two locations gave us ample time to review the footage, and we soon realised the majority of footage was that of Louis or Gina from behind. We had tried to get a range of shots before and the fact we had too much footage from the back of the couple had been mentioned but not properly addressed. We decided on review, that we would make more of an effort to shoot from the front of the couple as they walked as well as from other angles. The footage overall was what we were looking for though, as we needed shots of Louis and Gina being happy, which we got plenty of walking around the stores and throughout Brick Lane's shops, however not too many outwardly happy shots, so we also decided to try and get a lot more silly and laughing footage.<br />
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Once in China Town, we tried getting all the shots of Louis and Gina which we had missed in the previous location. We got some footage of the two running, laughing and browsing the Chinese tourist gift shops. These were all vital shots, as they showed the couple being happy and having fun together which we knew was essential to the narrative sequence of the video.</div>
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Looking back at the footage from the day's shoot, we managed to get some really cute shots of the couple which is exactly what we looking for. We ended up with about 12 minutes of footage for the whole day, with about 4 costume changes and 3 location changes throughout. This was a really successful shoot day, as it meant we had captured a large majority of the VHS shots in one go, which was really satisfying. We noticed that the camera we quite shaky when walking, so decided to try and get more static shots next shoot, still handheld as to keep the home-video effect, but static in order to make the footage easier to watch. </div>
Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-43413205726330349822014-12-07T01:35:00.001-08:002015-01-06T02:34:51.395-08:00VHS Shoot And Review - Starting Out The first shoot we ever did was at a party. We wanted to collect footage for the Beginning of the video, where Louis and Gina are dancing, smiling and socialising. To make sure we knew exactly what footage to get, rather than take a shootboard, which we assumed would get lost quite easily, we stuck a post-it note onto the camera, making it clearly visible and easy to access for members of the group. However, we thought that to make the archive footage of the couple seem more authentic to the viewer, we were open for spontaneous shots to be filmed along the way. All footage was collected and some unplanned shots were achieved, making the first shoot a success.<br />
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Looking back at the footage later on, there were a few problems. We had not anticipated the fact that the VHS camera shot in 4:3, which meant that the footage, in comparison the studio shots, had two thick black bars down the side of the screen. Also, because the technology was not very advanced, features like image stabiliser and auto white balance were not part of the camera, making the footage dark and shaky at times. We were pleased with the footage overall, but now knew what we could do better for the next shoot.<br />
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Starting on the next shoot, which was planned as Alexander Palace, Chip Shop and Louis House, we used the knowledge gained from last shoot to plan this one more carefully. We took a tripod this time, and after discussing the issue of the 4:3 VHS ratio problem with the technician, we organised to take a second HD camera that shot in 1080p, which we could hopefully use footage from to create a VHS look in Adobe After Effects. We managed to get all the shots we were looking for with time to spare.<br />
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The footage was great, especially as we now had two different angles that we could switch between. The shots of Ally Pally were outside in nice light and all the shots were visible, the chip shop scene was a little static but useable and the stuff from Louis house was really good. Problems with the footage however were that the VHS shots were a bit shaky at times, and we didn't realise just how HD the footage from the HD camera would be, but it was really good quality. This raised issues with how authentic the footage would look after conversion to VHS. Overall though, some really great footage containing a lot of what we planned to obtain from the shoot.<br />
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<br />Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-78148982115182516282014-11-20T09:07:00.000-08:002015-01-06T02:34:51.444-08:00Using Carol Vernallis' TheoriesThe theorist Carol Vernallis is most well known for her music video based theory. The four concepts of her works are focused on narrative, editing, camera movement and framing.<br />
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<strong>Narrative</strong><br />
Vernallis suggests that the video is a visual response the narrative, meaning whatever is happening on screen reflects the lyrics of the song. This is one of the aspects of Vernallis' theory that we based the music video around. The story in the song is of a couple who have broken up and want to get back together, seen in the lyrics 'sometimes I still need you'. The VHS narrative reflects these lyrics, showing how their relationship breaks down over the course of the video.<br />
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<strong>Editing</strong><br />
Vernallis states that a music video generally breaks the conventions of continuity editing. The editing should reflect that of the music, and should have a style unique to the track. This is noticeable in the NTLS - Heart Skipped a Beat track. The editing of the video is either synced to the beats or lyrics in the song, creating a clear link between the two. The video continuously breaks the 30 degree rule, graphic matches and extreme changes in the pace of editing.<br />
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<strong>Camera Movement and Framing</strong><br />
Establishing shots are one of the key features of a music video Vernallis states, along with close us shots. The style of framing should be distinctive to the video, and extreme shots or master shots are common. We use a number of shots in our NTLS music video, with the basis of our video being an ELS of the duo. <br />
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<br />Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-46560180058395312142014-11-20T09:05:00.000-08:002015-03-23T06:25:31.274-07:00Studio Session 5 - 28th NovemberThis was our last and shortest session so we made sure that we didn't have to do much on this shoot day. After the shoot the week before, we were able to review the footage and see what needed to be done again which was really useful. After planning which shots we set to reshoot, we then started looking at promotional shots for the website and album cover, as we did not have many of these in the new costume. The shoot only lasted an hour and a half, but by the end we had managed to gain some really nice promo shots and also footage for the video as well. All in all it was a successful day.<br />
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Here Seb is taking photos for the black on white studio promo series, which we would later go on to edit and upload to the website's gallery. </div>
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Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-80680293416689968772014-11-20T09:02:00.006-08:002015-01-06T02:34:51.452-08:00Studio Session 4 - Footage ReviewAfter sitting down and looking back at the footage, the majority of shots were to the standard we had wanted and some even better than we had planned. However, even though we thought we had planned all the shots we still managed to miss a few, such as the the MS of the male artist against the black background. It was also quite annoying, although expected, that the shots we had done intuitively did not follow the continuity of the routine of the artists when singing the song, however this was not too much of an issue as continuity in a music video is not necessarily a convention. Some shots were off centre and others slightly out of focus but overall, with the quantity and variation of takes and shots, and also the fact we had one last shoot to correct anything wrong with our shots, we were confident the issues found with the footage would not compromise our project. Below is a short video showing footage from the day of shooting.<br />
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The photos taken on this shoot day whilst we though turned out really stylised and professional, as the lighting seemed to make the artists look really contrasting against the black background. Here are a few examples.</div>
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Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0tag:blogger.com,1999:blog-1363676666697174712.post-51396226839863051992014-11-20T09:01:00.000-08:002015-03-23T06:25:15.762-07:00Studio Session 4 - 21st NovemberThis was the longest and largest shoot we had to do, and it was really lucky it was the penultimate of all of our available shoots as we were able to make mistakes and learn from them from all previous ones before to make sure this one went as smoothly as possible. We made sure our costume was complete, we knew exactly which shots to get, how to get them looking the best they could and which shots took longest to do. After organising all of this, we managed to complete and collect all footage and promo shots we had intended for, and a few extra for good measure, making it a really productive shoot overall.<br />
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Latymer Media 2013http://www.blogger.com/profile/14352487856112593280noreply@blogger.com0