Kill your darlings - Film Industry case study 4 (Tracking marketing)

(1)

There was a show featured on the BBC iPlayer website including a review on Daniel Radcliffe's role in Kill Your Darlings. This was below the line marketing and was aimed to reach the avid film fanatic audience.

(2)

Daniel Radcliffe appeared in an article written by The Metro. In the article, it talked about his role in the new film KYD and also interviewed him about his opinions and choices for doing starring the film. This was below the line marketing and was targeting fans of Daniel Radcliffe looking read about him.

(3)

A short clip of the kill your darlings trailer was aired on ITV News London. This was below the line marketing as was not paid for by the distributor and was aiming to attract the audience watching the programme, so middle aged men and women nationally.

(4)

On The One Show on BBC iPlayer, Daniel Radcliffe appeared to talk about Kill Your Darlings and discuss topics both personal and to do with himself working on the film. This was below the line marketing and was is aimed at fans of Daniel Radcliffe.

The Hobbit: The Desolation of Smaug - Film Industry case study 3 (Tracking marketing)

(1)

On the IMDb website, The Hobbit: The Desolation of Smaug was featured on the UK coming soon feature on the homepage. It states that the film had had a 109% increase in popularity. This was a below the line marketing technique and attracted avid film fans who visit IMDb.

(2)

There was a large cardboard sculpture advertising The Hobbit: The Desolation of Smaug right in the entrance to the Cineworld cinema in Wood Green. This was above the line marketing and attracted the audiences who visited the cinema and saw the instillation.

(3)

This was a short clip of Martin Freeman talking about how piracy affects the film industry and why it shouldn't happen. This was shown just before a trailer for the film, was above the line marketing and was aimed at both fans of Martin Freeman and any people interested in the trailer for the film.

(4)

There was a whole section dedicated to the release of The Hobbit: The Desolation of Smaug in HMV. I believe this was below the line advertising and was aimed at avid fans of the Hobbit franchise.

(5)

I saw a short trailer for the Desolation of Smaug on channel E4 at around 10:30pm.This is above the line marketing and attracted the predominantly 16-25 year old audience who watch the channel.