Group Research - The Audience

Primary Audience
The primary audience we aim to appeal to are Electronic/Alternative fans. This chosen genre is a large gap in the market with few major artists producing songs of this genre. The genre is not particularly popular primary choice for listeners but there are a large number of people who like this kind of music so theoretically it should sell well.

Secondary Audience
The secondary audience would consist of Electronic/Alternative fans ageing from late teens to early 20s. We thought this is an appropriate age of audience to target as it is where the majority of the number of people who listen to the Electronic/Alternative genre lie.

Tertiary Audience
The tertiary audience we would aim to target would be people ageing from their late 30s to early 40s, as we believe there to be an audience here who listen to and buy music of the Electronic/Alternative genre. Even if they don't, we believe that the tempo of this genre is a lot less garish and more suitable of a more mature audience.