1) Below the line article featured on the home page for Yahoo! UK & Ireland about Daniel Radcliffe's appearance in 'Kill your darlings', attempting to reach either the older audience who still use Yahoo! or fans of Daniel Radcliffe. This is a valuable marketing opportunity as it is a free method of marketing which increases the potential audience of the film.
2) Above the line official Facebook page for 'Kill your darlings', attempting to reach the more avid fans who are looking for updates or current news involving the film. This marketing technique is a brilliant way to engage or interact with the audience directly and gives a rough idea of what the film's reach is.
Notice the URL code is specifically UK - 'KYDFilmUK'
3) Below the line Mail Online article about the recent screening of Kill your darlings, mainly attempting to reach fans of Daniel Radcliffe but also the older generation. This marketing strategy allows free publicity to the film's target audience so examples like this are vital to the film's success, seeing as it is an independent film.
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