Individual Research - Current Trends In Popular Music

As the table to the left shows, the album sales have constantly been highest for the Rock and Pop genres, indicating that these genres are most popular within the UK. Analysing the data for the lower down the table shows that in the last year, the Dance and MOR/Easy genres have seen a significant increase in sales, with other genres like R&B and lesser know genres seeing a decline. From this data, I would conclude that choosing Rock or Pop for the genre of my music project would be the most reliable as there is such a huge market for them, however seeing as the Dance is becoming more popular over the years, it could be that choosing Dance music is a risk that could be worth taking seeing as success and profit are the main objectives.

The singles sales chart shows similar patterns to the ones I observed from the album sales chart. Pop and Rock are still the dominant genres, however it is interesting to note that Dance and R&B genre singles are a lot more popular than their genre's album sales. Streaming statistics also show Rock and Pop genres to be the highest ranking, again Dance and R&B close behind. Dance seems to be the most rapidly increasing of all the genres so based on this evidence, it would be a good choice for the current project.

As you can see with the current Spotify music charts and YouTube's 'Popular Music Videos' chart trends from statistics in the tables above are pretty much identical. The top tracks 'Prayer in C' and 'LaLaLa' are both Pop/Dance tracks, verifying the trend.